New style : September 2010

Thursday, September 30, 2010

9/30 Report - Hope on the Horizon

Photo Showing Small Cut Found This Morning on a Treasure Coast Beach.First, I have a couple interesting news items from Kovels Komments today. First, a single copper Lincoln Penny was sold for nearly 2 million dollars.Here is what Kovel's says."A 1943 zinc-coated steel Lincoln penny is worth less than 10 cents today. But a 1943 one-of-a-kind copper alloy Lincoln penny struck at the Denver Mint

Lee Wash Guide

Designed by Coöp, Australia. Coöp is the studio of designer Paul Marcus Fuog. Since opening in 2004, Coöp has undertaken a variety of projects ranging from small art-based briefs to expansive design contracts.

Poster presenting 23 washes of Lee Jeans. The still photography series used props and compositions suggestive of materials and techniques employed to achieve the various washes. The piece was packaged in a custom designed laundry box and delivered to stores.

Wednesday, September 29, 2010

Porkinson

The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack.
A man of impeccable taste, he would accept only the very best. Despite his jet-set lifestyle, he missed the simple tastes of home and it was this yearning that drove him to create the ‘Perfect Banger’. A famously succulent sausage made from the finest ingredients and a fantastic, unique recipe.

The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. The back of the pack elaborates further on his original story.

The result is a design that we hope Parkinson himself would be proud to see the pack wearing. 'The bowtie leapt out as a strong symbol of English exuberance and class. It also offered a vast array of colour and pattern to enjoy.

Organic Honey (Student Work)

Concept by Diego Aguilar, Brazil.
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Krink Tom Sachs Marker Set

Limited to 100 pieces. Each piece is signed and numbered by the artist, Tom Sachs.  Highest quality. Handmade in the USA.

To complete the set, Tom created a custom "Dock" to hold the markers, taking his trademark "Police Line Do Not Cross" wood and drilling out custom holes for each of the markers to sit in. Each base is equipped with rubber feet, signed on the front, and numbered on the bottom.

Tuesday, September 28, 2010

Scottex Pocket Tissues

Kimberly Clark operates in some European markets thanks to the Scottex brand, Italy among them. Scottex is mostly associated to toilet paper and stands for softness and quality guarantee.
However, in Italy, Scottex also produces a range of pocket tissues that over the years has shown some weaknesses, such as poor brand identity and visibility.
ARC’S interpreted its restyling with the objective to reinforce the identity of Scottex pocket tissues, by defining a visual system exalting the Scottex brand and connecting the product to the brand.
The result is a strong visual identity that gives back impact to the Scottex brand and expressive strength to pocket tissues as well, improving shelf visibility too.
Colours are an extremely important identity element. The use of paste silver as serigraphy base (since unknown to the line) gives new intensity and innovation to the packet. Silver is the colour common to each individual packet and packets come in impacting shades and have strong characterization.

Pure Coal (Student Work)

Pure Coal®, a 100% natural bamboo charcoal, is a sustainable alternative to traditional charcoal. The product offers consumers a delicious and playful barbecue experience, while maintaining the Kingsford’s guarantee of quality.

9/28 2010 Report - Broward Wreck Areas *Update added 6:00PM

Broward Exploration Contract Map.As you saw in some of the previous maps, the Treasure Coast definitely has a lot of salvage and exploration contracts. There are wrecks all around the state though.As you might know, old silver shipwreck coins have been found in numbers around the Hillsboro Inlet down to around the Pompano Beach pier. Beach hunters know of places where shipwreck artifacts are

Monday, September 27, 2010

Yak Instant (Student Work)

Concept by Clara Roma & Ana Lasierra, they have just graduated with Masters degree in packaging design at Elisava School, Barcelona.

Our client, AC Marca from Spain came to us looking for a significant change in the design of their shoe cleaner. This shoe cleaner, named Yak Instant, is basically a sponge filled with a special mixture of waxes and cream for a fast cleaning. The main idea of our project was to reduce space and pieces per sponge, and also to have two products in one.

As you can see, due to its simplicity and ergonomic shapes, this new concept has an intuitive and easy way to use.

Jooze (Student Work)

Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

A simplified illustration of the fruits are to further clarify the flavours, to add visual aesthetics, and to appeal and connect to the target audience.

The juice box is shaped in an unconventional way to incorporate the essence of the logo, to gain instant recognition from the audience, and to capture their attention, especially if this product is placed alongside other juices on the supermarket shelves.

Basanti

BASANTI is a gourmet tea brand in Mexico, targeted for premium audience. The brand belief rediscovers wellness as a modern luxury. Our role launching the brand was creating a unique visual language combining glossy and matte surfaces on a minimal black and white pallette as a canvas for a beskope handwriten typeface shaping the logo. The relaxed traces of the logo creates a strong tension with the pulished surfaces of the packages.

Peet’s Coffee and Tea (Student Work)

Designed by Chul Lee, currently studying graphic design at Pasadena Art Center College of Design was assigned to redesign and re brand Peet's Coffee and Tea.

The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The alongated packaging stands high from all the competitors keeping the coffee fresh by using a re-sealable premium grade adhesive that is easy to open and easy to close.

9/27 Report - Galleon Galley Bricks

Brick Found on the Beach.You might be wondering why I am showing a stupid brick. In one of my recent posts, I mentioned using your eyes and scanning the beach for non-metallic objects. Not only can non-metallic objects sometimes be valuable, but they might also provide important information about the site or what went on there in the past.A brick could indicate an old home or other structure, or

Sunday, September 26, 2010

9/26 Report - Jupiter Wreck Salvage Area & 1715 Fleet Artifacts

1715 Fleet Grenade for Sale on eBay.This grenade is said to have been found on the Anchor Wreck Site in the 1990s and is now for sale on eBay. An unusual item in good shape. There is another group of munitions from the same site also on sale on eBay. You might want to read the item descriptions.http://cgi.ebay.com/Munitions-Spanish-1715-Plate-Fleet-/160485584999?pt=LH_DefaultDomain_0&hash=

Thursday, September 23, 2010

Click

Zion Graphics designed this good looking 12" vinyl cover for Steve Angello & Sebastian Ingrosso's "Click".
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Armormount

Armormount its a client based on New York - USA. With such a small budget Gworkshop had to redesign the brand and the packages. For this project there were a few limitations such as using the images that the client had .The idea was to let the product be the protagonist of the box by its form and boldness. The color is represented by the main lines of armormount – premium TV mount products.

Maguay

Product: line of Premium extra virgin olive oils
Client: Familia Giol
Concepts: reflection of the family history
Blend: The design rescues the family history showing its image of its more than 100 year old house. It is the image of an old paper carpet that is still preserved. The small details give it distinction and style.
Varietals (Arauco, Nevadillo, Manzanilla): The design of the varietals brings variety and a more spontaneous and fresh approach and in turn it keeps elements that preserve the unity within the system that goes together with the blend´s label.

9/23 Report - Treasure Coast Salvage/Exploration Maps & Rusty Items

Salvage and Exploration Contract Maps for Indian River North and South Brevard County.This map continues to the north where the previously posted maps end. The four contiguous semi circular areas is the area below the Sebastian Inlet. The area where the island becomes very narrow would be the area where the salvage camp was located just above the McClarty Museum. The most southern semicircular

Hafele Sample Box

Opening on an angle and displaying the samples (which have been cut on the same angle), this sample box has been created from the diagonal and umlaut of the A from the Hafele Hardware logo. The sample box has been personalized with a laser cut stainless steel name tag.

Hafele Kitchen Report

This corporate document for Hafele Hardware combines a gatefold cover and a back cover that wraps around to envelope the document. Forme-cutting the squares on the umlaut in their logo as well as the locations of their head-offices in Australia creates a seemingly random pattern on the cover which when opened reveals the map and logo. The wrap from the back cover with the logo can then be used as a bookmark too.

The Kitchen

Project brief: To create a brand identity for a new culinary retail concept in the UK.
The Kitchen’s vision is you experience, first hand, how to create great tasting food from only the finest ingredients with Michelin Star Chef Thierry Laborde and his team.

Wednesday, September 22, 2010

Absolut Flavor of the Tropics

Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamm’s design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.

“Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, it’s crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected.

&Co

&Co represents simplicity – of purpose, provenance and production. The winery produces a single exceptional estate wine each season. To emphasise this we've pared the identity back to a black and white palette. We've made a feature of the type, letting it 'speak' to the customer. &Co breaks convention with more traditional looking wine brands, topped off with the uniquely cool closure of a crown seal, we're not at all upset that once opened we have to drink the whole bottle.

Symprove Probiotics

The company Symprove who have launched a probiotics drink which helps with Irritable Bowel Syndrome and other digestive problems came to us looking for a brand and packaging solution that would encompass what they were about which was a natural product but balanced with a scientific approach. They also wanted it to be eco friendly and sustainable.

The result was a simple corrugated mailbox solution that was screen printed using elements of the brand identity we designed for them. They loved it and it’s had great feedback from all of the customers too.

Sical Júnior (Student Work)

My main concern was to create a coffee for children to socialize with
their parents while they take the coffee. The packaging is illustrated with colorful motifs and cheerful and a photograph of the child with her coffee.

Crabtree & Evelyn’s Fine Food

Designed by Smith & Milton, United Kingdom.

This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.

Good Ol´Sailor Organic Vodka

Sweden's first vodka in PET bottle. It's also one of the first vodka made of organically grown, Swedish barley. The new Swedish eco-vodka is distilled four times and has a clean, fruity nose with some spicy aftertaste and released in a Swedish-made PET packaging for minimal environmental impact.

We have worked closely with Technologists at Petainer. Together we have produced a container which is environmentally friendly, has high levels of clarity and great shelf appeal, whilst at the same time is easy to manufacture in high volumes.

We wanted to exploit the phenomenon of PET in the best possible way. The goal was to design would be integrated with the bottle.

Tuesday, September 21, 2010

9/21 Report - North & South Hutchinson Island Salvage and Exploration Area Maps

Map Showing North Hutchinson Island From Fort Pierce Inlet North to Vero.Before I get more into the maps, here is something from the Hard To Believe Department. A reporter who wanted to show how oil was buried on the beach was told by a Federal official that he could dig no more than six inches deep. You'll want to see this video. Here is the link.http://www.youtube.com/watch?v=7spj35pF1IY&

Monday, September 20, 2010

Gauss LED

One year after the release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. A good product without appropriate packaging is like a city without traffic jams or the President without twitter.

On the basis of color temperature the package boxes are divided into cold, warm and neutral. The quantity of diods is visualized too. Bulbs and lamps are like the happy couple — always together, but need different clothes. Everything is clear and clean — no ideal homes and “New!” signs.

The big LED family members have already settled all over the supermarkets.

Mojito Varadero

CB'a Graell creates the image of the new mojito Varadero

Masoliver entrusts CB'a Greall with the branding and packaging design of their new product, Mojito Varadero.
A modern design that evokes quality, and a composition inspired by the principal ingredients of this notorious drink: a touch of mint in the branding, a lime-coloured background, and a message of Cuban spirit. The Varadero brand acts as a quality seal, affirming the Cuban origin of this product.

Neuvo Tea

London based Neuvo Tea Group approached Jason Twist Inc. with a need to rebrand their dry tea and beverage products. From the packaging to the company identity, JTI brought this trend setting company to a competitive level. Sales have risen %300 since the rebranding of the company.