New style : August 2010

Tuesday, August 31, 2010

Tachograph

Tachographs are responsible for collecting data of the path taken by individual vehicle. Considering the main product as the basis of the concept, the packages were developed starting from the drawings found in graphics measurement systems. The lines worked determine points that result in data such as the speedometer is the speed, the rule takes measurements and graphics resulting in data. Therefore, the graphic design for the new packaging is embedded in that universe.

In order to transmit sensations such as quality, reliability and technology, the color palette ranges from black to white gradient. On each package was worked out a different scale of colors, in order to distinguish one product from another within their category. These tones also make a reference to the concept and in practical ways, allows the insertion of new colors for new packages or special versions of each product.

The typography uses light movements, suggesting and strengthening the concept, making the composition strong and modern, making the packaging stand before their competitors.
Designed by Luciano Ferreira and Paulo Borges.

Monday, August 30, 2010

Designed by Aaron Ricchio, a recent graduate of Pratt Institute's "Communication Design: Graphic Design" program.

The goal was to think of an authentic brand and discover what product or service it was lacking. Wonder Bread has been a staple of Americana throughout the recent decades. They have prided themselves on providing consumers with bread infused with seven essential vitamins and minerals. Taking this idea of personal health into account, the concept of drawing the vitamins out of the bread and into their own form leaves the consumer feeling more optimistic about the product. Wonder Daily starts with the base elements of both the brand and nutrition, while communicating the spirit of an iconic identity.

Friday, August 27, 2010

Michael's Farm Redesigned

Strømme Throndsen Design recently rebranded Michael's Farm. It is a series of extra large nuts sold in Norway.
Read more

Thursday, August 26, 2010

Panasonic Note

Superb packaging created for the Stereo Earphones Headphones RP-HJE 130 Panasonic. Designed by the German agency Scholz & Friends, this packaging was inspired by the shape of a musical note for an effect as effective as simple.

Rexona Adventure

The new design made by Adrian Pierini for the leader company in masculine antiperspirants offers consumers the adventure to go further away.

THAT´S THE WAY I AM
Have you ever wished to have a waterproof watch? What for? Did you fancy using it in deep waters? Of course not. Nevertheless, to have that watch would allow you to live that fantasy.
Rexona Adventure reflects in a clear way the men desire of over-demand as a reaffirmation of his male condition, and it reaches, through its shapes, typography and colors, to a magnificent interpretation of that aspirational world.
The imaginary created by the whole proposal (campaign and packaging), offers consumers the possibility of moving with their minds to new horizons and of living an unexpected and unique adventure, going away from daily routine.

Wednesday, August 25, 2010

Karmøy Gravlaks

The Challenge

Pick a typical norwegian product and redesign the packaging for international launch, primarily in France. Pay attention to cultural differences and design the package so that it stands out in the typical french retail environment.

The Solution

We chose to promote the already well known norwegian salmon. As this is an already popular product in france, we decided to focus on a specific type of prepared salmon called Gravlaks. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat. The project was exhibited in france at Axe Sud, a french school of graphic arts and visual communication.

Karmøy Laks is a well respected producer of premium norwegian salmon. As told by the company profile at visitnorway.com: "It cannot be more special and it is not produced anywhere else - right here by the water's edge, using age-old methods and traditional recipes. Every bite tastes of professional pride. It takes 100 hours to finish the product: filleting, salting, drying, smoking and maturing. The taste tells it all.

Vino Peleon

Tuesday, August 24, 2010

Maison Orphée

Innovation on the shelves while quenching a thrist for consumer experimentation.

Plan a brand strategy that rests on the juxtaposition of the tradition of European master oils with the modern, dynamic approach of the company’s leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same umbrella brand: one line for daily use in the kitchen (functional) and another for tasting (aspirational).

Create the entire packaging of 24 products from the choice of the bottle to the labels of each line.

Monday, August 23, 2010

8/23 Report - Salvage Vessel Working Sebastian Area

Salvage Crew Working South of McClarty Museum.The smaller boat in the foreground of the photo has been blowing holes about 100 yards out from the beach.Word is that the crew of theDare found an exceptionally nice 8 reale and a 4 Being protected from corrosion by being buried in mud, these coins were both in very good condition. I've often been fascinated how different environments have a

Macadamia Natural Oil

Macadamia Natural Oil is a Los Angeles based haircare company that produces a line of professional haircare products based around Macadamia and Argan Oil. We were approached by Macadamia to create their brand from the ground up including logo, packaging, website, marketing materials, etc.

We wanted to create a look for the line that felt both modern and natural, while also having some Middle Eastern and Pacific Island flavor to represent the sources of the main ingredients. We chose to use shrink sleeves for the packaging which let us use a full coverage pattern on each bottle.

Madame Flavour

Bringing a personal touch to mainstream tea, Madame Flavour harnesses the feminine illustrative style to deliver intricate tea blend flavours that compliment that little moment of time where one can reflect, connect and rejuvenate.

The unique “pod” format and iconically female branding ensures that MF will stand out from the mass market Twinings and Lipton brand offerings.

After just two weeks, sales showed an intermediate high, with both Sultry Chai and Green, Jasmine & Pear performing in Woolworths at six month expectation level, without any marketing activity.

Charles Worthington

CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009.
The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.

Friday, August 20, 2010

Nice Agency

Nice is a newly formed agency that designs and develops enterprise Rich Internet applications.The two founders wanted to take their depth of knowledge and experience in all things digital and express this via a new cutting edge brand.

Socio's challenge was to position a tech-based agency offering complex end~to-and IT solutions as a creative-driven company in equal measure. Socio started by re-positioning the company using development of logos, logo applications, stationery and leave-behinds. We then introduced a tone of voice - one that is conversational and accessible - which would strengthen their proposition as thought-leading experts in their field.

Nice needed a brand that would support their expansion into niche areas of technology, offering a larger portfolio of services and one that would invite wider appeal from a new client base.

Thursday, August 19, 2010

Vets Kitchen

Embrace brands have created branding and packaging for Vet's Kitchen, a new range of natural and nutritious pet foods created by TV vet Joe Inglis. Joe is resident vet to the BBC's 'One Show' and is passionate about feeding natural, high quality foods to our nations pets, his experience has illustrated what a difference diet can make to a pet's health and happiness.

Loose Leaf Tea (Student Work)

This retro style packaging is for loose-leaf tea, I used 1940s pin-up girls to represent each of the flavours of tea and gave each flavour a quirky name. The idea was to design something fresh and vibrant that would stand out against more traditional tea packaging.

Licor Beirão

Beirão liquor is one of the most popular and traditional brands in Portugal. Everyone, from the businessman from Lisbon to the countryside farmer knows and drink this liquor. This proposal comes from the desire of surprising the market by launching a limited edition of 1,000 units,
A premium version which would assert itself as an excellent collector's item or a great gift. 1000 is indeed a very small number, but our goal was to create a product unique and extremely exclusive. This exclusivity is exacerbated by the bottles are numbered (ie 203/1000).

Ecolution

Epoca is family-owned business that designs, manufactures and distributes a wide range of kitchen accessories and appliances. In 2009, Epoca planned to launch a new line of cookware- Ecolution, the line was the companies first “green” product and featured a toxin-free, non- stick coating.
For the Ecolution project, designojo created the visual platform for the 3 tier line, packaging graphics and copy for over 30 sku’s, and a visual style guide that included sub-brand identities, point of sale graphics, and the design templates for the Ecolution website.

Chinese Face Book

Designed by kila Cheung. She is a graduate from the Hong Kong polytechnic university and is an associate member of the Hong Kong society of illustrators.

{the facebook} try to use modern style to present the traditional chinese culture "physiognomic". It records 57 people's facial photos and their background, and analyze their facial charcter by "physiognomic".
I try to input some new visual elements inside the book, and use some mordern graphic to present the abstract conception of "physiognomic".
I hope that {the facebook} can present this interesting Chinese traditional culture to the young and people from other culture.

Howling Monkey

Designed by Turner Duckworth. There is virtually no information about this drink anywhere and the Howling Monkey website tells us virtually nothing too. Nonetheless, it is all fun!
Read more

Wednesday, August 18, 2010

Bob Hund Fantastiskt

The Swedish rock band Bob Hund released their single Fantastiskt (fantastic) as a one copy vinyl record that only allows 30 playings. The record was placed on a turntable with the lyrics etched on the turntable lid. It sold on eBay for US $3,650 and became the most expensive record ever sold in Sweden.

Fleriana

Tuesday, August 17, 2010

My Sushi

The concept was to create a Japanese look for the product. The solution was to use a red round shape (as in the Japanese flag), a lot of white and a light bamboo pattern in the background.
In the brand logo we rotate the "my" from My sushi in order to look like a Japanese character.

LEAP Organics

LEAP Organics is a bath and body products company out of Boston, Massachusetts. Moxie Sozo began working with founder, Luke Penney, when the company was in the initial concept stages. Faced with a highly competitive landscape, the agency identified four goals for developing the brand:

1) Be bold.
2) Be different.
3) Take risks.
4) Get noticed.

Moxie Sozo worked with LEAP Organics to develop a personality that was appropriate, yet highly differentiated from other products in the category. Keeping within the spirit of the brand, the LEAP Organics' soap packaging was illustrated entirely by hand without the use of a computer. Within weeks of launching the initial line of soaps, LEAP was picked up for distribution within Whole Foods Mid-Atlantic and other key retailers. In the coming months, Moxie Sozo and LEAP will be introducing a line of organic skin care products. The agency also handles all of LEAP’s website, social media and public relations needs.

Monday, August 16, 2010

Amble (Student Work)

Designed by Sophie Greve & Frank Jensen, students in Communication Design at the "Design Factory International“, Hamburg. They will be graduating in September this year. "Amble" is part of a larger branding project that they have done during the last semester.

We do a lot to give our different body parts proper treatment, but as recently assessed, our feet get the least attention. Therefore, we developed "amble“, a brand focused on giving your feet their proper care.

Schiszler Pálinka

The product is a premium quality Hungarian Pálinka. The design started with a single set of comments. They sent a current package plan, which I responded that with my ideas. The client gives me absolute free hand in the design. Our main concern was to combine the Hungarian traditional line of contemporary art.

Märsödal Farm

Identity and packaging concept for ecological farm products.

Together with the ecological look, we combined the classic French cloth pattern, with classic use of typography. It resulted with this one-of-a-kind branded experience.