New style : July 2010

Saturday, July 31, 2010

8/1 Report - Inscriptions on 1715 Fleet Gold Rings

1715 Fleet Gold Coin Found by Crew of Gold Hound in June of 2010.The photo is from a June 19, 2010 TCPalm article found on the following web site.http://www.tcoasttalk.com/2010/06/29/treasure-from-1715-fleet-found-new-stakeholder-hopes-to-bring-up-more/Here is a web site by an archaeologist discussing the history of the 1715 Fleet and a few items found. Most interesting is the discussion of two

7/31 Report - Nails as Clues & 18th Century Brigantine

Photo of Square Nails Recently Found on Treasure Coast Beach by Ian A.The ship discovered at the World Trade Center site appears to be a two-masted Brigantine from the 18th Century that as used as land fill. Nonetheless it seems the ship has added some information since more iron nails were found on it than expected. Here is the link.http://cityroom.blogs.nytimes.com/2010/07/29/

Friday, July 30, 2010

Froosh

Tasked with creating a new identity that clearly fights smoothie-confusion in the Nordic market and powerfully communicates the pure fruit health benefits of Froosh, Pearlfisher has delivered a single-minded identity that puts key brand messages at the forefront of the design.

Pearlfisher has created a unique logo, cleverly linking the double 'o' to symbolise a simple fruit emblem. The new logo is then complemented by the bold strapline that defines Froosh as, fruit: bottled.

The bottle graphics create immediate on-shelf differentiation from the big players, with strong statements that speak directly to the consumer. The colour palette is simple fresh and contrasting, emphasizing the 100% real fruit recipe and increasing taste cues. Taken as a whole, it is a visual and verbal reinforcement of the brand’s no-nonsense approach, and has the flexibility to operate across all media.

The new identity works across the 5 variants of the brand and creates a straight-talking brand that speaks with immediacy and a twist of humour. It also works to reinforce the brand’s positioning as the ultimate healthy yet filling snack.

Natalie Chung, Creative Director Pearlfisher, "Froosh is one of those challenger brands that we enjoy working with, the guys were passionate about design and it was great to work on something where copy was so integral to the overall design. It's a great brand with a new design that should help set it up for the future".

Froosh will be available by the end of June 2010 in five countries within the Nordic region and Germany. It sells within multiples, cafes, bars and vending machines.

The Design Business Bottle

Designed by Ampro design consultants, Romania.

IN ORDER TO DEVELOP A STRONG RELATIONSHIP WITH OUR CLIENTS WE CREATED THE DESIGN BUSINESS BOTTLE.

The “DESIGN BUSINESS BOTTLE” was made to capture the essence of our business in connection with the client's business, and that's why we designed a bottle with 2 necks: one for us, and one for the client, after all aren't we all drink from this business?
And the story is like this: we taught: “Let's make a gift for every contract we sign...let's make a good wine bottle”, and we did: the bottle has 2 necks covered by 2 glasses: one written “OUR BUSINESS” and the other: “YOUR BUSINESS”, because, as a client, you put a little of your business in our business, and in the end you will enjoy the sweet wine inside.

Sir Kensington's Ketchup

Packaging and brand identity design was led by Alvin Diec.

Sir Kensington's Gourmet Scooping Ketchup: an all-natural ketchup that is too exquisite to be squeezed from a plastic bottle.

The company was born out of an attempt to fill the dire market need for a gourmet ketchup -- one that is healthier, tastier, and higher-end. The result was two flavors of ketchup, Classic and Spiced (chipotle-infused), both of which are sweetened only with honey, agave nectar, and raw brown sugar, with a base of whole pear tomatoes and apple cider vinegar.

Sir Kensington's Gourmet Scooping Ketchup recently premiered at the Summer Fancy Food Show in New York, where we received significant praise for and attention to packaging design and brand aesthetic. It wasn't uncommon for passersby to not want to try our actual product, but almost everyone wanted to pick up our jars, read the labels, stick our Sir Kensington mustache stickers on their upper lip, take a business card, and compliment us on our choice of such a distinctly anachronistic, yet aristocratic British cartoon gentlemen as our company's figurehead.

Thursday, July 29, 2010

Vrumona SiSi

Vrumona (VRUchtenliMONAde; fruit lemonade) was created around fifty-five years ago from thirty small soft drink manufacturers. Vrumona is a part of the Heineken group and has both its own brands and licensed brands including Crystal Clear, SiSi, Joy, Pepsi and Schweppes. Studio Kluif designed the characters and packaging for SiSi and Joy, two of Vrumona’s own brands. Since the introduction of the new packaging lines the sales figures have risen considerably. The SiSi packaging line characters were used by Doom & Dickson in an animated series of commercials.

SiSi is a family of drinks that are aimed at a young audience. One of the distinguishing characteristics of this product is that it is a responsible choice health-wise. Therefore the packaging had to be simultaneously appealing to children and to parents. A kid's choice but approved by mum! The green information border is designed for parents, while the rest is fun for the kids. Intensive consumer tests proved that the design had the right balance. The fruit characters Studio Kluif designed were later brought to life (for a dip in a jacuzzi) in a funny TV commercial by Doom & Dickson.

Wednesday, July 28, 2010

Local Calves

The innovative health dairy organization Skanemejerier, has started a collaboration with farmers in Finnveden and Kronoberg, Smaland (in southern Sweden), to offer residents in Smaland locally produced milk. Now, this milk with adorable calves, is wanted everywhere in Smaland!

Tasty Glid

Tasty Glid, a new range of fruit flavored edible lubricants from RFSU. The assignment was to create a design that was fresh, playful and felt tasty, without losing its classical trusted look. Ride on Glide on!

L'enfer des CD (Student Work)

Although CD and DVD formats will certainly be replaced in the near future, Ossama has addressed the issue in my packaging course. She proposes a classification system that reduces the handling of plastic cases and complex envelopes and gathers all disks in standard size DVD boxes. The material used is made of simple recycled Kraft chipboard and printed in one color. The design allows generous space for the identification and description of content.

Pete Roe

wewow adds the WOW factor to eco-friendly CD packaging

Bradford-based CD/DVD packaging company wewow Ltd. develop innovative, eco-friendly packaging solution for rising folk-artist Pete Roe.

Working closely with Communion Records, wewow rose to the challenge of creating an eco-friendly CD packaging solution for folk-artist Pete Roe’s EP, ‘The Merry Go Round.’ The inventive packaging concept for ‘The Merry Go Round’ was skillfully produced from a single piece of sustainable board which delicately folds to form a unique spiral clasp. Amazingly, the unique packaging concept requires no glue or plastic tray thanks to clever engineering which ensured that the disc was protected and held securely in place by the card-based packaging.

Davidoff Champion

Davidoff’s newest men’s fragrance, Davidoff Champion is all about triggering the desire in men to develop the latent potential within them. The fundamental instinct for victory and power. Davidoff Champion is about the daily ritual of taking the time to build physical and mental strength - to become a champion.

Who is it for?
Sport is a big part of his life. Always ready to succeed, pushing forward boundaries, overcoming challenges. Determination is his key characteristic. He is focused and knows just what he wants: to stay right at the top of his game.

The Design
The central pillar of Davidoff Champion’s offering is a flacon design so novel that it can’t help but make a man stop in his tracks and take notice! This chunky dumbbell with textured black-glass rod and head and tail silver weights is designed to be both innovative and magnetic. The cap and base are weighted, and the contents engraved on the cap, while the bevelled-grip body gives a rough, masculine touch.

Gambrinus Redesigned

Adrián Pierini, Pierini Partners.

Pierini Partners redesigned one of the most important CBN icons

In this article, Adrián Pierini, designer and CEO of this prestigious Argentinean agency, tells us about the process that led to the new image of an emblematic icon of the most important beer company in Bolivia.

How can we alter a company’s tradition? How can we modify an image that synthesizes one of the most well-known icons for the Bolivian people? The analysis, talent, creativity and, above all, the respect for the existing values were basic requirements when we started such a challenge.
Adrián Pierini has done several branding developments for leader products of the mass market, not only national but international too. So, as soon as he started this project, he understood that it would be more transcendental than just a simple aesthetic change.
In this occasion, it would not be a product that would be changed, but the core of a brand, which has emotional connotation.
For the Bolivian, CBN is something to be proud of. It is a hundred-year-old company that has gained respect and admiration in all the territory.

Monday, July 26, 2010

Brisk

Concept by Andrei D. Popa, Romania.

Packaging for an imaginary product, men only, called Brisk.
Brisk it’s about hyper-masculine attitudes related to women’s desires and preferences, it’s about skipping the clichés, about style and comfort with no added sugar.

USPA Supernatural

For USPA’s Supernatural hair care range the package design needed to express their philosophy - the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.

8th Continent Soymilk

8th Continent is a family-owned dairy in California that sources its beans domestically and makes it’s milk in small batches. There are other flavours available, each one represented by a colour variation. If you’re based in America and of school age then head over to 8th Continent for your chance to have your work featured on a carton and your school could receive $1000 for its arts dept.

Sunday, July 25, 2010

Brains 'n Bones

Unique hair care brand «Brains 'n Bones» products line for teenagers (11-14yrs old) designed by Oleg Zilberg aka Spikehead. You can also view more of his crazy "Brains 'n Bones" campaign over at his behance portfolio.
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Kacheli Vodka

During the joint venture with the company Raimbek-Group (Kazakhstan), the KIAN brand agency developed brand platform and identity for the “Kacheli” brand. The company positions itself in the subprime segment, targeting the ad-sensitive consumers, for which the presence of an emotional component of a brand is highly important.

During the process of working on the project, several options were suggested to create a positive brand conception and strong brand identity. The first option suggests pulling the attention towards the natural products that are used in the making. This idea is supported by an eco-friendly, refined design, assuming the presence of a bright visual brand identity. The second option is oriented towards a more progressive and modern target audience and involves an innovative minimal design, concurrent with the latest European trends. The third option appeals to the traditional values. The developed conception suggests a calm but colorful solution, using engraving technologyin the formation of the background, as well as an extensive area for Client communication, used to deliver all the advantages of the product to the consumer via the label.

Davidoff Cool Water Ice Fresh

In 1988, Davidoff Cool Water launched a new generation of fresh and sensual fragrances for men, a range that has enjoyed bestseller status worldwide for the past 20 years.

Operating in an intensely competitive and extremely dynamic market, this historical – and strategic – brand is obliged to reinvent itself constantly in order to create desirability, reassert its marketing message in the retail outlets, and attract new customers. This is why it decided to entrust Enjoy Design with the task of creating the packaging for its Ice Fresh limited edition.

Building on a powerful idea inspired by the brand’s distinctive DNA, the agency decided to place considerable emphasis on the frosted aspect of the packaging, focusing on a hyper-fresh nec plus ultra aquatic style designed to coincide with the seasonal appeal of this eau de toilette: a crushed ice effect on the boxes and a deep-freeze look for the bottles with their two tones of blue: turquoise for men and ultra-marine for women. On the front, the typography chosen for the Fresh Ice brand gives the impression that the name has been etched on the surface using an ice pick, and the blue anodized stoppers – sporting a metallized effect for women and a matte anodized finish for men – creates an almost jewel-like dimension with their resemblance to sapphires.

Ice Fresh is being launched on virtually every market around the world starting with Europe and followed by the United States. This is why the agency made a particular effort to create a type of packaging deliberately aimed at a young target audience, well versed in the Internet codes of supra-sensational communication to ensure the message is immediately recognized in all cultures.

PowerPlus Light

Another Power Plus series of packaging designed by Jo Van Grinderbeek, Belgium.

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Vin (Student Work)

This project is a conceptual design for a Malbec wine packaging called “VIN”. I chose to incorporate strong angles and metallics, and to work within a simplistic color palette to draw on the crisp nature of the wine.

Concept by Adrian Gilling, a recent graduate of the Milwaukee Institute of Art and Design.

Read more

Wednesday, July 21, 2010

Quet Wine

Kalologie

Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.

Nutella Carnival

ARC'S designed the packaging for Nutella Carnival for the Italian market, setting a modern, fresh, and elegant style.

It usually takes more than 30 seconds to realize a smart packaging design, but during the carnival, anything goes!

Glorious! Soup

We worked on GLORIOUS!® Soup rebrand with TSC Foods and Lambie-Naim recently and were proud of the results! An iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for 'Toulouse Sausage and Bean' and M stands for 'Malaysian Chicken'.

Tuesday, July 20, 2010

Karen Murrell

Karen Murrell certified organic skincare and natural lipsticks use only the finest of organic, natural and proven safe chemical ingredients.

The unique sleave action boxes of the KM range, with its original artwork, has been designed with sustainability at the forefront. All KM Lipstick canisters are made from PLA (polylactic acid), a corn resin based material that will start to dissolve back into Mother Earth within 100 days. It is also greenhouse gas neutral, helping minimize emissions that cause global warming. Upper boxes are made out of 100% renewable sourced paper. Lower boxes are made out of 100% recycled paper. Tubes are made out of recyclable HDPE (with a code of 2). Airless pumps are made out of PETE (with a code of 1).

The upper box has the name of the product and the ingredients. The lower box has the instructions and care information in English, French, Italian and German. Each face is in a different language. The sleave action hides all the instructions and keeps the design clean with a focus on the illustrations. The upper box has UV over gloss in key areas of the illustrations and type. An inspirational quote also goes with each product that relates to the two linked letters in the product name.

The tubes and pumps are black with minimal detailing creating a striking pose in the bathroom. For a natural & organic range the objective was to break the mould and be bold, creative and distinctive.

Honesty is a promise: the traceability of all ingredients, materials, packaging and manufacturing can be provided at any stage to provide confidence that they are from ethical and/or renewable sources.

Achieving organic certification is a highly challenging process that involves total traceability of raw ingredients and packaging, with ongoing testing to maintain approval once it is achieved. KME carries certification from the following respected certifying bodies for its organic status: EcoCert is a worldwide organic certification organization. Based in France, it conducts inspections in over 80 countries. Organic Food Chain (OFC) Organic farming and organic processes are about working with natural inputs and as little as possible of anything that will cause adverse environmental impact. OFC offers written certification for customers, guarantee for customers, ongoing quality control and testing.

Cafe Blond

Concept by TIBOR+, Germany.

A conceptual design for a seasonal beer mixed drink – Cafe Blond.
Beer drinks have been an interesting growth market for breweries for years. Classic combinations, such as beer with lemon soda or beer with cola, have found a unique niche in the German market.
New ideas for these products are propelling the market forward. Currently, clear beer beverages and striking flavors are particularly popular, with a look that appeals primarily to young adults.

Cafe Blond - a smooth bitter chilled drink with the stimulatory effect of espresso and a whiff of refreshing lemon.
It is a new drink to be slated for trendy restaurants and bars in Hamburg, Germany.
Each Bottle includes one handpicked espresso bean.
The beer crate is designed in the retro-style of old wooden crate.