Tuesday, August 30, 2011

8/30/11 Report - Survey and Irene Find

Irene Find by Pat D.

Here is one find from Irene. It appears to be something like the end of a spoon handle.

If you recognize the pattern or have any thoughts or info on the item, please let me know.


The last blog survey has concluded and the answers are in. It took me a little while to get around to reporting on the last survey because of Irene.

Of the categories included in the survey,

Monday, August 29, 2011

8/29/11 Report - Lessons From Irene

Wabasso Beach Friday.

You can see several things in this photo. Notice the big cut, as well as the smaller. Also notice that these cuts are into new replenishment sand. What you can't see is that most of this erosion occurred before Irene.

As I've mentioned several times before, erosion in beach replenishment sand isn't nearly as significant as erosion in old sand that has not been

Saturday, August 27, 2011

8/27/11 Report - After Irene & Intro to Spanish Treasure Coins

Beach By Sebastian Yesterday.

The beach didn't look very good there as you can see.

I ran into a fellow that told me that I was too far north (we were between McClarty and the Sebastian inlet) and that the salvage camp and "the" wreck was further south. He didn't seem to believe what I was saying about multiple wrecks and coins being found north of where we were.


I enjoyed seeing all the

Friday, August 26, 2011

8/26/11 - Irene Gone and Soon to be Forgotten



Detectorist at Green Turtle Beach (Nieves Site) on the Treasure Coast Thursday Evening.

There were actually about a half dozen guys detecting this beach last evening. Some were further south and some further north. Between the sights and sounds of the breaking waves and all of the people that came out to see the high seas, it was pretty exciting. One of the TV news trucks was down at the jetty

Thursday, August 25, 2011

8/25/11 Report - Some Improvement But Not A Lot Yet

One Treasure Coast Beach This Morning.

I was out by the beach this morning and took the opportunity to see if much was happening yet. I looked at four different spots towards the south end of the Treasure Coast. One beach was showing some erosion, while three others were no different from yesterday.

The above photo is the one beach that was eroding. I took a photo of nearly the same spot

Wednesday, August 24, 2011

8/24/11 Report - Irene Moves East & Not Much Action Yet

One Treasure Coast Beach This Morning.


I often remind you to keep any valuable finds in a bank safe deposit box. Evidently one St Lucie County person didn't do that.

Earlier this year a Spanish Colonial coin collection was stolen in Port St. Lucie. The collection included 136 Spanish coins, many of which were minted in Potosi in the late 1700s. There were also some Pillar dollars, Portraits

Tuesday, August 23, 2011

8/23/11 Report - Irene, Kim, Omar, & Au

Latest Track of Irene.

I'll start with Irene today because she is the big news. Here is NOAA's six o'clock morning track. A little further to the east now I'm glad to say, but this is one big bad storm.

I'll continue with that topic below.

Kim Kardashian lost a $75,000 ear ring in the ocean. Unfortunately that was out in Bora Bora, and I can't go find it for her.

It does show how things

Sunday, August 21, 2011

8/22/11 - Hurricane Irene & More

Shipwreck Wood.

Here is a piece of wood from a shipwreck that is for sale on eBay. You can make nice display pieces out of miscellaneous finds like this. Preserve wood, pottery, or whatever, make a nice label and you have a display that will look nice in the right room and be a nice conversation piece.

Create nice displays out of miscellaneous finds like this and you will enjoy finding things

8/21/11 Report - Big News - 13 Foot Seas Predicted - Tropical Storm Irene


Neck of Tinajas Jar Recently Found on the Site of the Santa Margarita.

Besides the Atocha and the Santa Margarita, Mel Fisher Expeditions is now also working the site of the shipwreck code named the Lost Merchant.

Recent finds on the site of the Santa Margarita include a pewter plate, lead sheathing, and a number of iron encrusted objects.

The most important find from the Margarita this week

Friday, August 19, 2011

8/19/11 Report - Testing Gold Bullion Coins, Wheaties & Big Seas Coming?

Scattered Showers Over Treasure Coast Beaches Again This Morning.


I've often mentioned how many fakes or counterfeits there are these days when it comes to rare or collectible coins and how careful you have to be. I do not advise buying expensive items over the internet or eBay unless you really know your stuff and know the seller.

Brad C. sent me an email saying, The only gold you can trust

Thursday, August 18, 2011

8/18/11 Report - 1500s Gold Bar, Bronze Coin Finds, and $5 Indian

Gold Bar for Sale on EBay.

This 14.74 troy ounce lower kt. gold bar is for sale on eBay for just under $20,000. Interesting! To me it seems unusual in a variety of ways. It is listed as being from a shipwreck, but the age and ship is unknown. It is speculated to be from the 1500s. That would be a relatively rare date for a North American shipwreck, although there are some.

There is no COA

Wednesday, August 17, 2011

8/17/11 Report - Diamond Finds & Being Safe

Rain Clouds Over the Ocean This Morning on the Treasure Coast.

It is not uncommon to find diamond rings. There are a lot of zircons out there though. You can have a $30,000 diamond or a piece of junk. How do you know?

With practice you can learn to identify most diamonds with a jeweler's loop, but it can be difficult to tell a zircon from a diamond. A diamond tester can be helpful, but they

Tuesday, August 16, 2011

8/16/11 Report - Prize Winner of Treasure Hunt Victim of Spain

1855 S $3 Gold Coin.


This exemplary coin brought a price of $13M at auction.

You will find the link to that story below.


If you are one of those who travel out of the country and metal detect, beware! All around the world there is a growing cultural heritage frenzy. Customs agents and other government officials act on unsupported suspicions to seize from private citizens any items that are

Monday, August 15, 2011

8/15/11 Report - Spanish Monastery & Active Tropics

Gert and Two Tropical Disturbances.

These things have been quickly popping up and then disappearing.

Gert is headed out into the Atlantic.


Want to visit a 12th Century Spanish Monastery, but not going to Spain real soon? No problem! You can find a genuine 12th Century monastery in South Florida.

The monastery was built in Spain, later converted for other uses, purchased by William Randolph

Sunday, August 14, 2011

8/14/11 Report - Shell Piles, Pot Shards, & Calabash

Shell Pile on One Treasure Coast Beach

Shell piles like this are worth looking through. I like to detect around them too.

If you dig down a few inches around piles like this, you'll often find layers of shells covered by the sand.

While the piles often hold fossils, sea glass, or pot shards, detecting around the shell piles will often lead to iron artifacts or pieces of thin metal or sheeting

Saturday, August 13, 2011

12/13/11 Report - Finding & Returning Lost Items

New Named Tropical Storm Franklin.

He's is going out to sea and won't affect us.

One of the neat things about detecting is when you return a lost item to someone who really treasures it. It happens relatively often. And sometimes when at the beach someone will ask you to find something that they just lost. Sometimes the lost item is a valuable piece of jewelry, but sometimes it is something

Friday, August 12, 2011

8/12/11 Report - Riparian Rights & Staying Out of Trouble

Four Tropical Waves.

It looks like the Atlantic is getting active.


Yesterday I showed the photo of that old house on Indian River Dr. I'm sure some of you thought that might be a good place to detect. I heard from one person that obtained permission to hunt there in the recent past, and he reported finding nothing of note except for a lot of roofing nails and junk in the yard. I do know that

Thursday, August 11, 2011

8/11/11 Report - History on Indian River Drive, & Rules and Regulations

House on St. Lucie County Historic Registry.

There is an old house on the corner of Midway Road and Indian River Drive that was built in 1901. This photo, which was clipped from the Hometown News, shows that house. It is the only house on the St. Lucie County Historic Registry and can be found discussed in a book that you can find in the Fort Pierce branch of the St. Lucie County Library. If I

Wednesday, August 10, 2011

8/10/11 Report - Riffles, Dips & Loose Connections


Treasure Coast Beach This Morning.

Yesterday I mentioned that there are two types of beaches on the Treasure Coast right now. There are those with a wide flat front beach and a wide low tide zone, and then there are those like the one shown in the photo above, which has a relatively steep mushy front.

The beach shown above had a four foot and greater cut a few weeks ago. If you look at the

Saterra



Designed by Bili Cardona, Spain.

Originating on the island of Menorca, develops the idea of ​​an earthly image based on the north wind (typical of Menorca) and its native tree, the Ullastre, conveying a sense of protection against natural hazards (the north wind is characterized bybe a very strong wind gusts) and linking it to the wine culture in fact be a product of zeal, patience and dedication.

As a concept for bottles makes use of a slogan ("The terra nostra finestra of" "The window of our land") designed in the sample of work on indigenous lands and their development (as is well known, a window is a framework where you can seesomething, in this case the window shows the result extracted from the land).

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forWine (Student Work)



Designed by Joona Louhi & Antti Ojala. Both are currently studying packaging and brand design at Lahti Institute of Design, Finland.

Intro

Fragile wine glasses are challenging to pack effectively without massive usage of material. Our goal was to provide a sustainable packaging solution for the matter. The target group we had in mind was young adults who are likely to move around for example due to studying before settling down. Wine glasses are commonly packed in a way that doesn't provide enough protection during the transportation. Especially mid-priced wine glasses are often inadequately protected from a logistical point-of-view. This equals escalated reclamation numbers or larger expenses with the secondary packagings. Another thing to be noted is that when glasses have reached their destination the packaging is usually thrown away as useless and bulky.

Transformation


The life cycle of the packaging is extended by offering an alternative function after the product has reached its destination. Through the experience of transformation the packaging becomes a wine rack for three bottles. The rack is rigid and the form allows several modular possibilities. No pieces needs to be ripped off or stored separately and just as easily it can be converted back to its primary form incase the wine glasses need to be protected again for example when moving.


Read more

Tuesday, August 9, 2011

P Around



Designed by Prompt Design, Thailand.

In 2010 a new brand and style of stationary was launched under the name P Around. P Around is inspired by the idea that ideas are all around us. The concept of the brand is to create functionality and beauty through the product’s intended use. Take for example the intended use of an eraser is to erase; this functionality influenced the design of its packaging, the patterns on the packing are made by erasing material to create interesting graphics. This concept is repeated throughout the brand; the patterns on the A4 paper are designed to mimic folding a sheet of paper, the packing of pencils are decorated with drawings created with that weight of pencil. Using the product within the packing to create the packing differentiates P Around from their competitors. Plans exist to use this idea to market other products such as scissors and glue as part of the P Around brand.

Eraser Packaging is simple and unique packing hides a deeper understanding of each product. The simplicity of design and the usability of the product combine to make an everyday object into a unique and fun product. Erasers have function which is to remove/ erase. The design on the packaging is made by removing material communicating how well the P Around eraser functions. An issue that was important to address when designing this packaging was the shrinking size of the eraser. Through use the eraser gets smaller and smaller yet the packaging remains the same size. Eventually the packaging is thrown away because its practicality lessens as the difference in the size of the eraser and the packing grows. Sticking with the idea that remove of material, the packaging of the P Around eraser is perforated with lines of small dots making it easy to change the amount of packaging to match the size of the eraser.

The goal of the P Around brand is to appeal to teenagers and recent graduates who are striving to promote their individuality by using uniquely made products.

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Jovial Cookies



Designed by Pearlfisher, United Kingdom.

Jovial Einkorn cookies celebrate the sweet return of nature’s most ancient variety of wheat. Each artfully patterned cookie is artisan crafted in Italy by our passionate family-owned bakery.

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8/9/11 Report - Whites Spectra & IDing Titanium

Whites Spectra v3i.

Here is a nice review of the Spectra. I'm not doing this to give Whites free advertising, even though they are getting it. And I'm not one that puts a lot of emphasis on having the very deepest or best detector. In my opinion, there is no best detector. Some detectors are better than others for specific purposes.

The Spectra is undoubtedly a very good detector, as are most

Monday, August 8, 2011

8/8/11 Report - More Beach Renourishment Projects & GPS Uses



New Wilderness GPS Model.

If you have never looked at a wilderness GPS system, you might find it interesting. They can be very useful, although not every beach hunter will need one. If you are not hardcore, it might be a waste of money.

This is not the brand or model that I use, but I do use one. If you are a beach hunter, you might want to get a waterproof unit.

You can mark a spot so you

Sunday, August 7, 2011

Maynards



Designed by We are Bulletproof, United Kingdom.


Bulletproof gives Maynards a ‘Marveloose’ makeover

Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.

Following a 3-way strategic pitch, Bulletproof were chosen to evolve the Maynards design and improve differentiation vs the competition, whilst providing a clearer role for each of the variants which include Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.

The new iconic design focuses around a swirling ‘vortex’ device, giving the illusion of the product being lost in the centre, and emulating the ease at which consumers get ‘lost in the chew’ with Maynards confectionery. Familiar bright colours ensure strong standout on shelf accompanied by the popular ‘Maynard the Moose’, featuring on pack for the first time in the brand’s history.

Anna Bouriak, Senior Account Manager, comments: “Maynards had an ambition to modernise their brand and become emotionally engaging for a younger adult audience without alienating the current consumer. The objective from the outset was to align the wider brand communication with the brand packaging and activation in line with the Maynard brand team’s direction. The new design successfully positions Maynards as ‘Masters of the Parallel Chew-niverse!’”

“’To moose or not to moose’ – that was another question we had to answer. Having recently made his debut in a successful 2010 ATL campaign, both the Maynards brand team and Bulletproof decided it was now time for Maynard the Moose to make his debut on pack*”continues Bouriak.

“Working with such a well-loved brand was great fun but also a serious challenge. The existing design was a little tired and lacked clear differentiation across the portfolio. Maynards wanted to give each product its own unique personality based on the individual chew experience, whilst still retaining great impact on shelf. Our solution – create a swirling chewy vortex, inviting consumers to lose themselves in the ‘Maynards Chew-niverse.’” said Lauren Milne, Designer at Bulletproof.
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This Toothbrush (Student Work)



Designed by Leen Sadder, United States.

BRIEF and PROCESS

For Allan Chochinov's 3D Design class at SVA's MFA Designer as Author program, we were asked to redesign the concept of the first object we threw out after class. I ended up throwing out an empty tube of toothpaste.

Research began with the exploration of the history of toothpaste, its relationship to the toothbrush, the different features it carries as well as the human habits related to it. Several prototypes were tested around an array of subjects related to toothpaste, when finally research gave light to a tooth-stick called the MISWAK.

FINAL PRODUCT

The MISWAK is a tooth-cleaning twig used mainly in the Middle East, Pakistan and India. Traditionally, the top is bitten off with every use to reveal soft bristles similar to that of a toothbrush. Read more about it here.

THIS aims to repackage and promote the miswak as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush. The biggest challenge was figuring out how to package and market the twig to a contemporary American audience, who would not be entertained with the idea of biting off the top of the stick in order to use it. The solution for this is a cigar-cutter-like cap that peels off the outer layer to reveal the natural bristles, and slices them off after use. It also protects the stick from germs and microbes.

Along with packaging, a campaign was designed to promote THIS. Using photographs of various sticks and a contrasting photograph of THIS toothbrush in a clean bathroom, a series of posters and print ads was designed to show the simplicity of the product.

In addition, an online campaign was launched which offered to donate a tooth-stick to a person in a developing country with every THIS purchase.

Read more

Friday, August 5, 2011

8/6/11 Report - Spanish Armada & Remains of Emily Lingering

Back of Religious Medallion Found on 1715 Fleet Wreck Beach.I've been working to get a better photo of this medallion. I've shown the front before. The back, shown here, has a prayer on it in Latin. Getting good photos of artifacts has a lot to do with the lighting. Sometimes the lighting is just right and all of a sudden you can see things you never saw before.When I originally dug this

9/5/11 Report - Emily, Henry Morgan, and Blackbeard

Latest Press Release from Sedwick Coins.You can still consign items to the upcoming auction but not for long. See the press release at the right or the Sedwick Coins web site for more details.Five of Henry Morgan's ships have been located near the mouth of the Chagres River near the coast of Panama where they were lost in 1671. One clue is the six iron cannons that appear to be 17th Century.The

Carpathia Gorilka & Balsam



Designed by Yaroslav Shkriblyak of Umbra design studio, Ukraine.

A series of labels for premium alcoholic beverages (gorilka and black balsam) produced in the Carpathian Mountains in Ukraine.

In the labels we have tried to show the untouched Carpathian nature purity, and national recipe traditions using a vintage image and illustration with wild Carpathian nature.
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Thursday, August 4, 2011

8/4/11 Report - More on Emily & Gold & Coins & Detector Repairs

Emily's Projected Path This Morning.Not much change here. It still looks like Emily will pass through the Bahamas. We'll probably get some wind and waves, but from the surf web sites it doesn't look like we'll get very much in the way of waves. I have to believe we'll get some benefit from this storm, if only for a short duration.It looks like when Emily passes North Carolina, she'll be a

MousseTube



Designed by Saana Hellsten, Finland.

MousseTube is a packaging for children’s food. It won silver in The Institute of Packaging Starpack Awards (European Awards) 2008.

Marks & Spencer was the sponsor of the category. The task was to make a children’s food packaging of carton board.

I found out from many parents that, for example, yoghurt cups are often too big to eat at once for little children. I wanted to create a solution for this problem.

My product is a packaging for mousse, yoghurt etc snack. Being recloseable, it is easy to carry with you and have as a snack where you want without having to eat it all at once. You don’t need a spoon as you can squeeze the food straight into your mouth.

The childer’s food packagings are often very gaudy. MousseTube stands out from the shelf because the packaging is clear and simple. White colour creates a fresh look and it gives an impression of good quality. With the cute animal characters, the packaging is interesting for the children also.

The form doesn’t have any sharp corners or edges which makes it child safe. The big top is good for the child to twist and open.
The product is also completely recycable..
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Montage Sauzen



Designed by Natwerk, The Netherlands.

Natwerks Mounting Sauces are a first in the collection of Natwerks autonomous creations. This range of sauces are a must have on every self respecting BBQ and will be available soon at a DIY store near you.
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Auberge du Soleil (Concept)



Designed by Evelio Mattos of Design Packaging Inc., 3D rendering by Industrial Design Intern John Turner.

Paper folding has always intrigued me so I’m fascinated by new techniques and love testing anything related to folding paper.

It’s obvious from my sketches that, if the concept allows me to organically incorporate folded paper into a concept, I will. Unfortunately, most of the time those concepts work their way out of the final piece due to pricing constraints or material limitations in the mass production environment. But, not this time…

Built completely out of folding board, the squeeze box concept developed for Auberge du Soleil Napa Valley is 100% recyclable. The hand-made truffles are well protected by the internal divider which moves with the box and allows for optimal product display.

I’m still undecided about the wrap which will hold the box closed. Currently, I’m debating between a printed or moulded elastic band and a printed paper sleeve. What do you think? Paper or elastic?


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Supermarket Sweep (Student Work)



Designed by Nick Reid, a graduate from Loughborough University, England with a BA (Hons) in Graphic Communication.

BRIEF
The brief was to walk into any supermarket, choose a brand I didn’t like then re-brand, re-design and re-package it with no limits and I decided to focus on the packaging for pasta focusing on sustainability and eliminating plastics whilst also creating a new fresh feel and look to the product.

RESPONSE
The response to this brief was to create a package that was more environmentally friendly than existing packs and also made it easier for the consumer, the one problem I discovered from research was that existing plastic bags didn’t allow that much control over how much pasta you could pour and people said they would always cook too much. The intended audience for this product is food shoppers, mainly female aged between 19-45 who have a passion for cooking authentically. I have eliminated this problem using the unique structure of the design which allows the package to open in a very attractive mannerand by simply using one finger to flick one of the corners an instant spout is made which works very well at controlling the amount of pasta poured. The standard re-sealable tabs have been replaced with string which adds a certain elegance to the piece and the base of the packaging is formed using a crash-lock system limiting the amount of glue used which is only on one thin tab.

The major problem I wanted to tackle was to eliminate the use of plastics which are primarily manufactured from oil and natural gas, both of which are non-renewable resources. To reduce materials and waste during production, this package design is made from 100% recyclable Kraft board (457 microns) which is an extremely strong carton board made from unbleached virgin fibres and has an extremely high stiffness to caliper ratio making it very strong. The distinctive packaging and label contrasts greatly from every other pasta package on the market today and uses elegant shapes and patterns to reflect on the very nature of the pasta shapes themselves. The sutainable nature of my re-designed packaging should ultimately create competition in the packaging world and I believe this could lead further to making a change for the good of the environment in the large supermarket chains.
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Wednesday, August 3, 2011

8/3/11 Report - Emily and the Beach Detecting Conditions Scale

Emily Forecast.If you compare this track with the one I showed yesterday you will notice that the track is now a little farther to the east and only the East Coast of Florida is now in the cone.If this track is correct, that would put the center of the storm over the Bahamas, quite a few miles away. They do show it turning into a hurricane, but not until it is much farther north.The wind is now

Tuesday, August 2, 2011

Ramen Redesigned (Student Work)



Designed by Joshua Long, studying at Hartford Art School, United States.

The task of rebranding such an iconic brand was both exciting and challenging. The typical college audience was no longer considered the target. By reevaluating the noodles and product as a whole, the proposed audience was shifted away from the college students and towards older, health conscious individuals looking for a quick meal. The project was approached, like most, with hefty amount of research. By trying to figure out what ramen the noodle could be if approached right was a first step in the discovery and conception of the ramen redesign.This is the content on the left In the end three flavors of soup bowls were created with an additional box of noodles (containing 6 blocks per box). (Food photography taken by Joshua Long)
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Senhor Brigadeiro



Designed by Daniel Machado at Donadon, Brazil.

Branding and packaging project for a "brigadeiros" gourmet product line. "Brigadeiro" is a typical Brazilian candy, made of chocolate, butter and condensed milk. Due to the name chosen by the brand owner, "Senhor Brigadeiro", and the candy history, we wanted to develop a classic brand but at the same time with a touch of modernity.


All the competitors use the color brown, that is the candy color, to develop the packaging. So, we decided to explore more the black color, which reflects a touch of sophistication to the brand. The packaging is sober and elegant, like jewelry packaging. The project needed to be stylish, suit the requirements of the product and with an affordable cost.

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8/2/11 Report - More on Emily, How Often People Detect the TC Lately, & Steamship New Albany

Projected Path of Emily.Emily is now a named storm. As you can see Florida is within the cone. That is according to the 5:00 AM Tuesday forecast.The center of the storm is now projected to be just off the coast. "Storm" is the key word. Emily is not strengthening quickly, and is now projected to be a tropical storm, not a hurricane, when she reaches our area on Saturday.She is expected to pass

Plain Cigarette Packaging (Concept)



Designed by Jennifer Noon & Sarah Shaw, graduates from Loughborough University, UK.

The implementation of plain packaging for cigarette packs in Australia has attracted a lot of press attention in recent months. Plain packaging is an option the British government is now considering introducing, in a effort to make cigarette packaging less appealing. Plain packaging would involve removal of all branding, logo’s and colours from the packs with just a small indication of the brand and type of cigarette.

We aim to create a pack which removes the last form of legal advertising for cigarette manufacturers in a hope that this loss of identity will have a positive effect on the market, reducing the number of people taking up smoking and possibly influencing some existing smokers.


Outcome:

Our primary aim was to change the structure of the pack making it less ergonomic. The pack was developed to be difficult to use and carry, it is hard to fit into pockets due to its triangular shape and the angled inner means the cigarettes are hard to get out. The lid is designed so that it closes efficiently but after a few uses it becomes weak, meaning the cigarettes can fall out if being stored in a ladies handbag.

We decided to use an off putting colour on the outer of the pack choosing a yellow green which was identified to have negative connotations. We then added a mould texture to really emphasise the disgusting feel of the pack and reduce the glamour appeal for young people.

For the warning imagery we focused on aspects which would appeal to the users vanity, considering the primary market would be teenagers. We used more ‘realistic’ warning images such as yellowing fingernails and wrinkles, as our research revealed the majority of warnings were seen as being ‘far fetched’ and unbelievable.

For the text based warnings we focused on real time effects such as the reduction in a persons life expectancy per cigarette and the ingredients. The warnings are fact and more believable due to their imminent nature. We used a positive slant of the warnings informing the smoker of how their health will improve once they stop.

Another important aspect is the inclusion of stop smoking information which appears on the back of the pack. The stop smoking help line is detailed inside the pack so every time the user opens to pack they see it.
Read more

Monday, August 1, 2011

HIKE Beer



Designed by Polaris Brand Design & Development, Ukraine.

Hike – is a premium brand of Ukrainian Beer Manufacturer “Obolon”. Consumers of this beer brand are young people who are being ahead of the time. To be interesting for them Hike needs to move, to change and at the same time to maintain it’s own recognizable features.
POLARIS Company has undertaken market research and conducted 2 phases of rebranding.

2008

We added new energy to Hike and made a new positioning with the slogan: Go ahead to impressions! It required the label restyling to show that the brand evolves.
First of all POLARIS changed heraldic sign with ears of wheat by dynamic shield - more strong position. The active orange color of label gave place to golden-orange working better for the beer category. The outline of logotype became more noticeable and confident. Direction of eagle flight became progressive. The attribute of Hike – the wings – is a sign of freedom and an urge toward the new.

2011

The second phase of rebranding strengthened the brand positioning and Hike’s main values. Logo’s font became new and dynamic. Visual noise was taken away. Rebellious spirit of new slogan – Freedom is your way - was conveyed by graffiti. Renewed Hike is the new hero of the new times.

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8/1/11 Report - Big Seas Predicted

Possible Tracks of Latest Tropical Storm EmilyThis wave has not been named yet, but if it does develop into a tropical storm, it will be named Emily. It is now east of Martinique.Yesterday NOAA said it had a 100% chance of developing into a cyclone, but today only 90%. When they sent out the hurricane tracker plane it wasn't as developed as previously thought. It will probably still develop.I