New style : November 2016

Wednesday, November 30, 2016

FM Shower Gel Package (Concept)

Designer: Pashnin Aleksei
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Shower gel

Do you like to sing in shower? If your answer is "yes", this shower gel package is exactly what you need. Curt Cobain, Michael Jackson and Tupac Shakur will help you to reveal your talent. And sponge top part of package will serve you as an additional convenience while washing. Throw away diffidence and feel yourself like a superstar! But be careful, because your neighbours might knock on your door not to take your autograph!

GOLD50

Creative Agency: HEYTHERE Agency
Designer: Péter Magyar Medoks
Project Type: Produced, Commercial Work
Client: Márton És Lányai
Location: Budapest, Hungary
Packaging Contents: Pálinka (Traditional fruit brandy)
Packaging Materials: Glass, Cardboard

The GOLD50 is the latest product of Márton és Lányai, a Hungarian pálinka brewery which was founded in 1991. This series consists of a 50% by volume, gold medal winning pálinka, made in 5 flavours.

What's Unique?
This pálinka is limited, a total of one thousand individually numbered, uniquely designed bottles have been produced worldwide. The label was made on black cardboard, pattern-pressed with gold foil, finished with a layer of embossed varnish.

De Dier - Modular Game For Grown-ups (Student Project)

Designer: Faye Zhou
Project Type: Student Project
School: Pratt Institute
Course: Design System
Tutor: Alisa Zamir
Location: New York
Packaging Contents: Toy
Packaging Materials: Metal

De dier is a modular game for grown-ups, which is inspired by de stijl cow. Ten 3d modular shapes are designed to be combined by magnet connectors to creat your own mythical creatures that once existed in your imagination as a kid.

What's Unique?
By offering endless combinations, de dier brings back the childhood memory and missing creativity to grown-ups.

Generous wines of Salado, the old shapes the new

Creative Agency: TSMGO | The show must go on
Creative Director: Ricardo Moreno Rodríguez
Designers: Marta Terrazas & José Luis Casao
Photography: DclickEstudio!
Project Type: Produced, Commercial Work
Client: Bodegas Salado
Location: Sevilla, Spain
Packaging Contents: Generous Wine
Packaging Materials: Velvet paper

Project summary
TSMGO | The show must go on, we renovate the image of the Generous Wines of Bodegas Salado. The value of its production processes - still the same since 1810 - inspired our proposal: a premium design, modernized and rich in details, faithful to the Andalusian origins of Bodegas Salado.

We get closer to younger audiences, placing the product as upmarket, but true to its essence by applying a groundbreaking concept.

Nam Tra (Concept)

Creative Agency: Rio Agency
Creative Director: Tùng Juno
Graphic Design: Nam Vũ, Hoàng Phạm
Illustration: An Blue, Thu Hằng, Tăng Linh
3D Modelling: Nam Vũ
Presented by: Tuấn C
Account: Thanh Tú
Copywriting: Nguyệt Anh
Project Type: Concept
Location: Vietnam
Packaging Contents: Vietnam Tea
Packaging Materials: Paper

Nam Tra is not only a commercial product, but also is the way that people wrapping a gift and expressing appreciation to those they love. The combination of textures of apricots, lotus, daisy, mint leaves...and modern design brings out new image for a local product in the international market.

What's Unique?
Touching dewy buds organic green tea by hand, observing farmers picking and harvesting each buds from the material area, listening to the win rustling and surrounding by natural flavor; I have imaged how amazing it will be if Nam Tra is covered in fresh tea leaves. That's how the first idea for the structure, illustration of Nam Tra packaging design was born.

Lukie's Farmhouse (Concept)

Creative Agency: Todd Anderson Design
Brand & Packaging Specialist / Creative Director: Todd Anderson
Project Type: Concept
Location: Cape Town South Africa
Packaging Contents: Food Packaging
Packaging Materials: Board, Plastic

The Lukie’s range needed to have a beautiful shelf appearance with large photographic elements and clear typography, navigating the consumer to each of the products.

To accommodate the large and diverse product range, including meat, dairy and beverages, a clear visual identity system was created, using three distinct design elements that combine together. Starting with a large image to set the tone or as a secondary ingredient element, then the typographic device backed with a colour tint for clarity and finally the image of the core ingredient or item.

Ionia Limited Edition

Creative Agency: Antonia Skaraki A.S.
Project Type: Produced, Commercial Work
Client: Nutria
Location: Athens, Greece
Packaging Contents: Olive oil
Packaging Materials: Glass, paper

A HISTORY OF UNIQUENESS
As the ancient Greeks used to paint & design each olive oil amphora (container) separately, we decided to do so today! We revived and applied this ancient art and tradition, in a contemporary modern production where each and every one of the 2000 bottles produced have different patterns. It’s not a vicious circle; it is a straight developing creative line. Every production line creates 2000 different designs infinitely.

Woolworths Australia Gold Range

Creative Agency: Boxer & Co.
Senior Designer: Danka Gralik
Creative Director: Mark Haygarth
Project Type: Produced, Commercial Work
Client: Woolworths Australia
Location: Sydney, Australia
Packaging Contents: Various Food
Packaging Materials: Various

Boxer & Co. were commissioned to redesign the Woolworths Gold brand, giving the supermarket’s premium line a fresh look to appeal to customers in the lead-up to Christmas.

Within the portfolio of Woolworths brands, Gold has been repositioned as a seasonal offering for customers. The new design is a modern, multicategory brand, sparking joy and excitement around the key idea of celebration.

K&Y Tea

Creative Agency: Partisan du Sens
Project Type: Produced, Commercial Work
Client: K&Y Drinks
Location: Paris, France
Packaging Contents: Tea
Packaging Materials: Paper

Based on a sensible approach: Cocooning - energizing - gourmet - refreshing, the recipes are breaking the tea codes, creating a staggered brand where each reference has its own personality and its graphic universe declined inside and outside the box. The packaging designed by the agency highlights the ingredients, the logo and signs the taste an electrifying brand.

Stella Home (Student Project)

Designer: Erene Semanderes
Project Type: Student Project
School: Pratt Institute
Course: Packaging Design
Location: Brooklyn, New York
Packaging Contents: Cleaning Products
Packaging Materials: Plastic, Aluminium, Paper

STELLA brand was an assigned project from my packaging design class at Pratt. The task was to choose a product market, take the "STELLA" name and create a unique brand identity that would ultimately maximize shelf impact. I chose eco and animal friendly cleaning supplies and ultimately branded it as "STELLA HOME".

Arctic Soap (Student Project)

Designer: Alena Ploski
Project Type: Student Project
School: Shenkar College of engineering and design
Course: Packaging Design
Tutor: Rachel Dayan
Location: Ramat-gan, Israel
Packaging Contents: Liquid Soap
Packaging Materials: glass, 3D printed plastic

This liquid facial soap packaging is inspired by icicles, icebergs and the arctic climate. It has a 3D printed transparent cap designed to look like an iceberg, the bottom half of the cap slightly touches the clear soap in the glass container, dripping a small amount on the tip of your hand. This is a luxury item and an art piece for your bathroom shelf.

Vodka Polarnik (Concept)

Creative Agency: Funky Business® Branding Agency
Creative Director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designer: Sergey Ryadovoy
3D, retouch: Konstantin Simonov
Project manager: Anna Raskova
Project Type: Concept
Location: Russia, Yekaterinburg
Packaging Contents: Vodka
Packaging Materials: Glass, Craft paper, Wooden cap

MAN WORTHY THE TITLE OF HERO
Branding agency Funky Business® created a concept of new vodka brand for real men.

Since 1930 Russia regularly organizes drifting Arctic station. Keeping an eye on the environment people of special mold, special breed - polar explorers, work at these stations. The severe nature of the north daily checks on their strength, so quality and versatility of the equipment depends very much. Vodka "Polar explorer" contains only alcohol and water, it makes it a versatile medical tool under extreme conditions.

The agency task was to convey the "harsh" purity of the alcoholic beverage. As the classic recipe includes a mixture of water and ethyl alcohol without sugar syrups, so packaging should prepare buyer to this "male" taste of vodka "Polar explorer."

Defining the target audience of the product we have general idea and naming. We drew up bottle appearance in the form of special equipment, we have made the correct perception of the product on the shelf. Wooden cork, relief on the "shoulders" of the bottle in the form of latitude of the Arctic Circle, it's all going in the whole image of vodka for real men.

GLORIA Brandy

Creative Agency: Studija CREATA
"Stumbras" Head of Product Development: Jūratė Paulauskienė
Photography: Edgaras Marozas
Project Type: Produced, Commercial Work
Client: Stumbras
Location: Vilnius, Lithuania
Packaging Contents: Brandy
Packaging Materials: Glass bottle and paper labels

Brandy category in Lithuania is very masculine. In order to become more competitive and distinguished, we decided to re-position GLORIA brand as brandy for women. Although the main shopper in the category is man, women make around 53% of brandy consumers.

Trying to determine what attributes could represent femininity and also fit premium brandy category image, we came up to a picture of an elegant lady with glamorous red dress. It became our inspiration for creating the new outlook of GLORIA brandy. Providing attributes as sophistication, elegance and self-confidence, giving warmth, softness and a feminine shape, we aimed to make the brand more outstanding and French looking. Enriched with elegant details and delicate background print, new GLORIA Classique VSOP exposes vivid youthful charm, and matured GLORIA De Luxe XO emphasises the subtle elegance of the festive evening.

Rustipani Topped Baguette

Creative Agency: B+P Creality
Project Type: Produced, Commercial Work
Client: Wagner Nestle
Location: Berlin, Germany
Packaging Contents: Baguette
Packaging Materials: Paper, carton

Rustipani. The successful topped baguette redesigned

Last year the new product range Rustipani of the Nestlé brand Wagner made its triumphal entrance to the German frozen food market. The innovative product and packaging concept developed by B+P Creality was very well accepted by customers.

Now the time for change has come and B+P Creality has recently redesigned the Rustipani packaging. The topics "baking", "backtradition" and "naturalness" that always played a major role in this project, have now received a special expression. Away from the perfectionism trap: natural products never look perfect. Here and there you can find a bit of flour on the wooden table and the baking paper can be seen through the package window. In addition, the broken bread reveals the consistency of the dough, as the recipe of the especially tasty dough is exactly what distinguishes Wagner from its direct competitors.

Clodhopper for Driftwood Brewery

Creative Agency: Hired Guns Creative
Printer Westkey Graphics
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Materials: Glass, vinyl

For our rebrand of Driftwood Brewery’s Clodhopper, a Belgian-style Dubbel with barley grown and malted locally by artisan maltster Mike Doehnel, we decided on a typographic approach with strong familial resemblance to Pilsner Doehnel and Blackstone Porter.

Private Cuvée 1915

Creative Agency: Partisan du Sens
Project Type: Produced, Commercial Work
Client: LVMH
Location: Paris
Packaging Contents: Champagne
Packaging Materials: Wood

Partisan du Sens celebrates the centennial of a wine full of history and revive the graphic designs of the bottle by creating a precious box whose single copy will be auctioned at Sotheby's. This exclusive object adorns the historical codes of Krug. This shipping container tells a fascinating period in this house full of history.

What's Unique?
Only one box produced and sold at Sotheby's!

Martell '1972'

Creative Agency: Partisan du Sens
Project Type: Produced, Commercial Work
Client: Martell, Pernod Ricard
Location: Paris, France
Packaging Contents: Cognac
Packaging Materials: Wood, leatherette

The agency has been rethinking details of the graphic design in order to keep the essence and consistency of the collection. The graphic codes are respected, the browns and gold, the leather and the wood. The dark wooden box shows a materials duality (wood and leather like) between shadow and light exalting the bottle and, by a discreet drawer, holds a descriptive leaflet about the House’s history. The bottle adorns a heavy cap inspired by the cellar master’s “montres” enhanced by a raw leather link contrasting with the iridescent reflects of the box. For this new Art direction, the agency revisits the idea of the barrel in a modern graphical way.

Lypsyl Lip Balm

Creative Agency: Seymourpowell
Project Type: Produced, Commercial Work
Client: Lypsyl
Location: London, UK
Packaging Contents: Lip balm

Making Lypsyl legendary again: Seymourpowell create new branding and packaging for the heritage lip balm brand

- New brand strategy, brand mark, brand architecture, packaging and copywriting help Lypsyl reclaim its heritage and compete against growing competition in the lip balm category.

Leading design and innovation company Seymourpowell today reveal details of their new work for one of the nation’s favourite lip balm brands, Lypsyl. The comprehensive project saw Seymourpowell redefine Lypsyl’s brand essence, consult on new product flavours and formulations, and create new branding, packaging and copy to help Lypsyl stand out in an increasingly crowded category.

Cosmetics Kit For Travelling

Designer: Maria Bilius
Location: Bucharest, Romania
Packaging Contents: Cosmetics (shampoo and soaps)
Packaging Materials: Plastic

A personalized 5 pack cosmetics kit for traveling, plane friendly, containing two 50ml recipients and three of 100ml.

An elegant, sleek design, perfect for city breaks, designed for a birthday present. Each bottle is customized with a hand drawn pattern.

Hot Nuts Mexico

Creative Agency: AP DISEÑO
Project Type: Produced, Commercial Work
Client: Barcel Mexico
Location: Mexico

The client asked for a redesign of the brand's packaging. After many proposals, we won the pitch with an intense and innovating design, that resulted in the re-launch of the brand. This new packaging connected with younger consumers through a concept that transmits intensity, unique sensations, fun and most important, Barcel´s top insight: intense flavors. We have adapted the design to each original and new flavors, changing the colors, textures and illustrations. This redesign brought with it successful results for both Hot Nuts and Barcel, itself.

Chinese Seal Wine - Your Name, My Surname

Designer: Riliang Zhang
Project Type: Concept
Packaging Content: Chinese wine
Location: Beijing, China

One day while talking on WeChat online, Riliang Zhang found the link to the national Maotai contest in China and promptly took part in it. Taking inspiration from the ancient Chinese name seals of the past, Riliang Zhang designed a premium wine packaging that only contain the finest Chinese wine.

Lidskoe 140

Creative Agency: AIDA Pioneer branding & creative agency
Designer: Margo Konovalova
Photographer: Gregory Livshits
Project Type: Produced, Commercial Work
Client: Lidskoe beer
Location: Lida, Belarus
Packaging Contents: Beer
Packaging Materials: Glass

"Lidskoe 140" is a limited edition beer brewed in honor of the 140th anniversary of the company. It is based on the old recipes of the 19th century.

Within the project we created logo and bottle (shape and design).

The basic idea was to create a unique bottle. The shape repeats authentic bottles of the Nosel Pupko brewery, from which "Lidskoe beer" traces its history. The logo combines key visual elements of the brand: crown, establishing year, stylized hop and typography. The selected style is based on technical features of embossing technology.

The result is a modern product with historical backgrounds.

Vodu Brewery (Concept)

Illustrator, designer: Pedro Correa
Project Type: Concept
Location: Florianópolis, SC, Brazil
Packaging Contents: Beer
Packaging Materials: Paper

I was charged to develop an visual universe, illustrations and labels for a micro brewery company called Vodu. They are a brewery from Florianópolis, SC, Brazil, and nowadays is a one-man brewery company, with capacity to produce up to 500 liters per month. Now he decided that it's time to make things more professional, increasing the production and packaging it in bottles, so he contracted a graphic designer to handle it. The founder, Romulo Ceretta, is also an metal musician, so I decided to include that trace in this new visual identity. In order to represent this dark trail of metal in the brand, all the six labels of Vodu have an "obscure" animal that personifies the characteristics of each style of beer.

Gents' Club

Creative Agency: Tough Slate Design
CD/Art Director: Dima Tsapko
Senior Art Director: Roman Davydyuk
Art Director/CGI: Yaroslav Cherkunov
Designers: Oksana Zmorovych, Sergii Shakh
Project Type: Produced, Commercial Work
Client: Gents' Club Footwear Renovation
Location: Kyiv, Ukraine
Packaging Contents: Accessories for shoe care

Classy logo focuses on every detail. Like every gentleman does.

Doctor D's

Creative Agency: Interact Boulder
Project Type: Produced, Commercial Work
Client: Doctor D's
Location: Louisville, Colorado
Packaging Contents: Kombucha, Sparkling beverage
Packaging Materials: Glass

The Doctor is in! Doctor D that is. This sparkling probiotic beverage is packed with live probiotics along with lactobacillus, digestive enzymes, and amino acids to support digestive health in a crisp, refreshing way. Doctor D’s partnered with fellow Colorado-based studio, INTERACT Boulder, to breathe new life into their brand and packaging. The objective was simple: increase visual impact in a chaotic kombucha/probiotic category, increase memorability and simplify the experience.

So what exactly is Doctor D’s? It’s not kombucha, but rather, delicious water kefir! This healthy beverage is made by introducing a kefir culture of bacteria and yeasts into a solution of reverse-osmosis water and organic evaporated cane juice. The “good” bacteria and yeasts present in the kefir culture metabolize the sugar, transforming it into an array of beneficial acids and microorganisms, B Vitamins and food enzymes that aid in digestion. The process of making water kefir with raw, organic sugar and fruit juices results in delightfully sweet flavor profiles, as opposed to the well-known tanginess of kombucha.

The brand refresh utilizes the iconic Doctor D character to create a bold supergraphic that is easily recognizable. A simple illustration style and color palette allows consumers to quickly digest information and identify exactly what they are getting. The use of a clear label relays the transparency of the brand and their simple ingredients, while the brown bottle is unique to the category, standing out among competitors.