Designed by Art Contrast, a merchandising and packaging design agency located in São Paulo City, Brazil.
The line of Caipiroska Smirnoff ®, developed exclusively in Brazil, is now even more premium. Created by Art Contrast, a Brazilian design agency, the packaging received new labels and graphics making the product more prominent, referring to the tradition and the sophistication inherent in the brand.
The new labels of the lemon, passion fruit and berries flavors are aligned with the overall strategy to strengthen the Smirnoff ® brand's heritage dating from the nineteenth century, a time when vodka was sipped by the Russian monarchy.
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