Friday, July 8, 2011

Cacique Copa América 2011



Designed by Art Contrast, Brazil.

With another Project alongside Diageo, Art presents its first international project and will be part of the biggest soccer tournament in Latin America, Copa América 2011, beginning July 1st!

The Cacique rum, one of the most traditional and popular icons produced by Diageo Venezuela, has won two special sleeves for its traditional Ron Añejo, with references to the sports and the celebration of the games.

One of the sleeves is illustrated with a cheering crowd among the colors of Venezuela’s flag – yellow, blue and red – the country of origin of the rum, where it is a best seller.
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