Rexona Adventure

The new design made by Adrian Pierini for the leader company in masculine antiperspirants offers consumers the adventure to go further away.

THAT´S THE WAY I AM
Have you ever wished to have a waterproof watch? What for? Did you fancy using it in deep waters? Of course not. Nevertheless, to have that watch would allow you to live that fantasy.
Rexona Adventure reflects in a clear way the men desire of over-demand as a reaffirmation of his male condition, and it reaches, through its shapes, typography and colors, to a magnificent interpretation of that aspirational world.
The imaginary created by the whole proposal (campaign and packaging), offers consumers the possibility of moving with their minds to new horizons and of living an unexpected and unique adventure, going away from daily routine.

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