Reyka Vodka Redesigned

Designed by Here Design, United Kingdom.

Here Design has been working alongside independent distillers William Grant & Sons to rebrand Reyka, a small-batch Icelandic vodka. Created with some of the world’s most naturally pure water, and filtered through lava rocks, Reyka is a genuine product of its Icelandic environment. Each limited batch is made using a rare carter head still, a handmade process that inspired the tactile nature of the new packaging.

The new design uses embossing, tax strips and tactile paper stocks to highlight the craftsmanship in making this vodka,” says Here Creative Partner Mark Paton. “We’ve also created a series of icons that tell the story of the vodka-making process to help differentiate this more artisan product from its mass-produced competitors.

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