The Lucky Packet From Hometown

Creative Agency: One & One Design
Project Type: Produced, Commercial Work
Packaging Content: Red packet, money
Location: China

"Red Packet from Home" is a large-scale theme creative activity organized by Art Cool Special Planning Group. Thirty-four designers were invited to carry out design and creation around the country's 34 provinces and cities.

Invited by the cool arts, in late 2016 for the home of Jilin, a red envelope design called "The Lucky Packet From Hometown" was created.

On winter mornings, we will often see this unique natural landscape, and especially in Jilin Rime most charm, magnificent picturesque. In this red packet, the same beautiful landscape is recreated using special printing effects.

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Chairman Mao Red Packet

Designer: Jody Xiong
Project Type: Produced, Commercial Work
Packaging Content: Money
Location: China

Red packet designed by The Nine. Has been almost sold out on Taobao within only a week. Many people are crazy for the interesting design :) Happy new year! : )

Red packet is a special item in which Chinese put not only money, but also good wishes for the ones they love during Chinese New Year. This year, Ekoo invites 34 designers from all over China, and ask each of them to design a special red packet to represent their hometown. I come from Hunan province, so I found Chairman Mao as a source of inspiration.Chairman Mao, being printed on Chinese banknotes, is a representative figure of Hunan Province. The cut-out design of this red packet reveals just exactly Mao’s portrait on the hundred note. By this simply yet smart design, people can easily tell the feature of Hunan.​​​​​​​​​​​​​​

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New Bakery Products

Designer: Liang Wenhua
Project Type: Produced, Commercial Work
Packaging Content: Chinese snacks
Location: China

Xin gao dian is a well know Chinese desserts brand.

In order to present the new style without losing the design, we use the pattern of the cake mold as the master visual. The result is a combination of auspicious symbolic festive images presented "into the ancient out of the new" brand image.

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Sha Li Wen Moon Cakes

Designer: Charlie Leong
Project Type: Produced, Commercial Work
Packaging Content: Mooncakes
Location: China

Sa Li Wen (沙利文) is heritage brand of Hunan founded in 1947 by a Shanghainese.

Charlie designed Sa Li Wen to follow the retro style of the Republic and not to follow the current design trends with the hope to restore the brand. To do this, Charlie turned down all the long-term design work in order to be able to fully foscued on the project. He is adamant on not wanting this heritage brand to go on a decline.

Li Yongquan once quote: "a country without a brand more than 200 years of culture is a disaster."

Charlie Leong, designer of the packaging says: "I know that in more than 200 years of history, there are six heritage brands in Taiwan, only five in mainland China and there are more than 3,000 in Japan. It is a disaster for the China culture, I create brands and the biggest desire of mine is to save the old brand, that is my biggest wish."

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Hua Lin Ge

Designer: WingYANG
Project Type: Produced, Commercial Work
Packaging Content: Chinese temple branding
Location: China

Buddhist mood! Space of emptiness has applied functions of hold, support, buffer etc., which should be the most calculated parts during the course of package shape design.

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Shi Gu Ping Tea (Concept)

Designer: Tin Chan
Project Type: Concept
Packaging Content: Tea leaves
Location: China

This is the three packaging design work in 2015, because the subject is green design, so in this packaging structure, I am to ensure that the choice of environmentally friendly materials and lightweight design is a must. This is the first time trying such an unique packaging. The picking leaves, inkjet texture, combination packaging process is a very interesting and fun attempt.

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Chinese Seal Wine - Your Name, My Surname

Designer: Riliang Zhang
Project Type: Concept
Packaging Content: Chinese wine
Location: Beijing, China

One day while talking on WeChat online, Riliang Zhang found the link to the national Maotai contest in China and promptly took part in it. Taking inspiration from the ancient Chinese name seals of the past, Riliang Zhang designed a premium wine packaging that only contain the finest Chinese wine.

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Tanks Che Beer

Creative Agency: Tigerpan Packaging Design Lab
Project Type: Produced, Commercial Work
Client: Hofbrauhaus Wolters GmbH
Location: Mörfelden-Walldorf, Germany

As former part of the organisation of a big international conglomerate for Hofbrauhaus Wolters it was difficult to maintain our own identity and our own profile. Export activities of the past where stopped in favour of the large international brands.

Immediately after our independency and after Hofbrauhaus Wolters became a private brewery again we restarted our own international activities.

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LUX Redesign for China

Agency: JDO, UK.
Client: Unilever
Project type: Produced, Commercial

JDO embraces Shine proposition in LUX Redesign for China

JDO Brand & Design has re-launched LUX hair care in China. The agency has previously worked on the brand with Unilever for the Japanese market.

JDO was briefed to create a revolutionary shift for LUX to help drive distinction and impact at shelf and to establish the brand as owners of ‘Shine’ within the Chinese hair care category. The LUX brand delivers a multi-sensory experience of shine that can be seen, smelt and felt. The new pack designs needed to reflect this through graphic and print production techniques that were built on the brand’s indulgent, luxurious and premium positioning.

The new designs target Chinese women aged 22-40 who are independent, aspirational and bold and who enjoy time to take care of themselves. Packs feature gold tone colour-ways with a gloss and pearlescent finish delivering premium cues.

Ben Oates, JDO creative director said, “The packs needed to quite literally embody ‘shine’ to create standout and appeal as well as communicating key product benefits in an already crowded market. The brand now radiates light using the ‘X’ as a focal point to give the packs a strong, unique and ownable shine brand equity.”

Zoe Tao, LUX global senior brand manager added, “JDO has elevated our LUX packs to truly communicate indulgent and luxurious hair care. Our target consumer is beauty conscious and believes that looking her best is an indispensable part of being a woman. Lux packs now feel much more relevant to her and her life.”

Packs are now being rolled out across China over four need state ranges and in bottle and tottle, mask jar and bottle in box formats.

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Elevated Drink Box

Creative Agency: Metsä Board
Project Type: Patented, Commercial Work
Location: Shanghai, China
Packaging Contents: Beverage
Packaging Materials: Kemiart Lite+ kraftliner / Modo Northern Light liner

The structural design for the ‘Elevated Drink Box’ (EDB) is an easy and convenient way for consumers to enjoy beverages. This new packaging has been designed and patented by Metsä Board, and it was produced by combining the expertise of Metsä Board, BOBST, Kodak, Henkel, Marbach and Knauer.

The goal was to completely re-think the concept and design a user-friendly packaging with real benefits for the consumers and the brands.

The concept behind the graphics is to show the freshness of the juice, reflecting it's extracted directly from the fresh fruits. The bold and eye-catching graphics give the brand owners the idea how their brand can stand out on the shelves.

We've also developed other graphics for different possible usages for this packaging, such as wine, milk, oilver oil, and even laundry detergent.

The fresh forest fibre paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+ 175 g/m2, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications. The fluting (160 g/m2) and inner liner (130 g/m2) are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.

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Green Seeds

This won Mr Jiang the Gold Prize in the Zhenhai Cup Design Competition.

The popularity of bottled chewing gums is accompanied by people 'having to' pollute the environment. Therefore, I designed a kind of gum bottle that can help people package chewed gum and throw away later -- an invention that help people achieve their environmental-friendly selves. I named it 'Green Seeds', because I believe that for the nature, less pollution equals more affection.

Designed by Gonglue Jiang.
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