Creative Agency: Love Agency
Account manager: Algirdas Tamosevicius
Art Director / Illustrator: Gintare Cekanauskaite
Designer: Evaldas Bubinas
Project Type: Produced, Commercial Work
Client: Naujasis Nevėžis
Location: Vilnius, Lithuania
Packaging Contents: Pillows with filling
Packaging Materials: Matte plastic
PROBLEM
The old packaging design has not changed for a long time. As a consequence of that sales were falling, product in the shelves did not look as attractive and modern as it should. What’s more, flavours of the pillows were renewed. It was clear that time for change has come.
TASK
Change and make design more modern, emphasise the new pillow flavours, uplift the sales and transmit a message about healthier alternative in snacks category.
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