SPECIAL.T

Creative Agency: B&B studio
Project Type: Produced, Commercial Work
Packaging Content: Tea capsules
Location: UK

B&B studio brews up magical new look for Nestlé premium tea capsule brand SPECIAL.T

Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers.

The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging.

B&B studio was also tasked with creating a new look for the brand’s capsules and the machine packaging, to deliver SPECIAL.T tea expertise direct to the consumer with just the touch of a button.

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