Designed by Pande Deisgn Solutions, Brazil.
The challenge presented by Carrefour to Pande was to create a healthy brand concept that would be easily understood by the consumer and with clear benefits. The package would be the main brand media and so it should talk with the consumer.
After a thorough study of product trends, consumer behavior, and innovations in Europe, along with Carrefour, Pande gave life to the project, creating the name and the striking visual identity of the line and the packaging.
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