Designed by Frederick Peens from ATPACE, South Africa.
Moya is a range of botanical spa products and essential oils, all drawn from South Africa's indigenous fynbos flora. As the brand moved into more traditional retail space, it became necessary to clearly define its uniqueness "the essence of fynbos" for the consumer.Read more
We were briefed to make the packaging work harder as part of this communication process. The decision was made to photograph the plants as they would be found in nature. But the visual twist sees them placed in the more scientific beakers and containers of the distilling and blending process. The message is clear: whatever the manufacturing method, the plant's essence will always be retained. For us, this linked back to the brand name itself in several African languages, Moya means essence, or soul.
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