Sir Kensington's Ketchup

Packaging and brand identity design was led by Alvin Diec.

Sir Kensington's Gourmet Scooping Ketchup: an all-natural ketchup that is too exquisite to be squeezed from a plastic bottle.

The company was born out of an attempt to fill the dire market need for a gourmet ketchup -- one that is healthier, tastier, and higher-end. The result was two flavors of ketchup, Classic and Spiced (chipotle-infused), both of which are sweetened only with honey, agave nectar, and raw brown sugar, with a base of whole pear tomatoes and apple cider vinegar.

Sir Kensington's Gourmet Scooping Ketchup recently premiered at the Summer Fancy Food Show in New York, where we received significant praise for and attention to packaging design and brand aesthetic. It wasn't uncommon for passersby to not want to try our actual product, but almost everyone wanted to pick up our jars, read the labels, stick our Sir Kensington mustache stickers on their upper lip, take a business card, and compliment us on our choice of such a distinctly anachronistic, yet aristocratic British cartoon gentlemen as our company's figurehead.

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