Tails Cocktails

Creative Agency: Sheridan&Co
Project Type: Produced, Commercial Work
Packaging Content: Cocktails
Location: UK

Revived brand identity for Tails Cocktails: celebrating provenance, heritage and craftsmanship in a contemporary way

Design created by global retail and brand design agency Sheridan&Co will be used to support Tails’ international on trade and retail growth

International retail and brand design agency Sheridan&Co reveals its latest work in rejuvenating the brand strategy, identity and packaging design for Tails, the premium premixed cocktail brand.

Tails is renowned for its delicious no-fuss batched cocktails, underpinned by the values of innovation, quality ingredients and craftsmanship. Traditionally it has appealed to busy, hedonistic consumers who enjoy expertly mixed tipples anytime and on the go, to the more discerning cocktail lover who relishes the occasional convenience of supping on faithful classics like Cosmopolitan to more unusual combinations like Elderflower Collins and Espresso Martinis.

Despite its prestige and fanbase, Tails believed that more could be done to effectively communicate its creativity, provenance and expertise through its pack design, and tasked Sheridan&Co with conceiving a revived identity that would modernise the look and feel of the brand and bring its distinguishing characteristics and values to life. Tails also wanted a solution that would strengthen the brand’s on trade growth internationally, as well as support growth across major retail channels.

Read more