Designer: Brittany Scannicchio
Project Type: Student Project
School: Chicago Portfolio School
Course: Design
Tutor: Katie Sprenkle
Location: Chicago, USA
Packaging Contents: Makeup
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Almay Cosmetics is a hypoallergenic makeup brand dedicated to providing customers cosmetics with safe and natural ingredients. The goal of this redesign was to showcase Almay’s use of gentle and non-irritating ingredients that work for all complexions. Dynamic geo-patterns were used to represent the unique attributes of each woman’s skin as well as the color-coded shade system to position Almay as an all-inclusive brand.
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