Designer: François Mussard
Project Type: Produced, Commercial Work
Client: Bodega Marco Zunino
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Label
The name of Luison is a variation of Lobizón, a name used in Argentina and Uruguay to describe the werewolf or a similar creature, which is itself a variation of the Brazilian name for the werewolf, Lobisomem, more literally wolf-man. What name Luison may have had prior to the influence of European-based mythology is likely lost to the world. Guaraní was not a written language and all myths passed on in storytelling only, thus no written record of his original name would have been made.
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