Tasty MeMes

Creative Agency: Friendship
Project Type: Concept
Packaging Content: M&M’s
Location: Belgium

Briefing:
Develop a snack for the digital generation.

Target consumer:
Digital natives and heavy social media users: the meme generation.

Description:
Finally the internet has it’s own candy: MeMes. We created a limited edition of M&M’s. By printing famous faces of the internet on M&M’s, the MeMes were born.

The first edition features cewebrities like Bad Luck Brian, Sand Eating baby, Antoine Dodson and Overly Attached Girlfriend. Meme suggestions for the second edition are welcome.

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Aloha Kākao (Concept)

Creative Agency: More from Less
Designers: Ushma Kana, Mette Staal, Carlos Diaz, Peter Pieraets
Creative Design Manager: Gert De Smedt
Project Type: Concept
Location: Belgium
Packaging Contents: Chocolate

Aloha Kākao is a concept pack for a luxurious organic chocolate brand, developed by More from Less.

Tapping into consumers’ growing concerns about ‘clean’ foods and provenance, the Aloha Kākao consumer packaging evokes the natural, organic roots of luxury Hawaiian chocolate with its blooming, floral structure. It delivers elements of surprise, reveal and discovery for the consumer with a modern, dynamic shape that stands out on shelf. Visually, this gourmet product uses high contrast to reinforce the bold flavour combinations throughout the product range and project strong block branding when displayed next to each other. The shipping box has also been optimised with an SRP with five primary packs, clear communication on all sides, and easy opening and recycling. Brand identify is further strengthened by displaying the primary packs at a slightly skewed angle attracting customer attention. The floor display indulges the shopper with in-store theatre built on the core concept and brand identity highlighting the Hawaiian and natural idea behind the brand that relates back to the distinctive shape of the primary pack.

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Summer Kiss

Creative Agency: Absolute Agency
Project Type: Self Promotion
Location: Brussels, Belgium
Packaging Contents: Beer
Packaging Materials: Glass, paper

There was no doubt on our mind. To honor Absolute’s 10th anniversary, we had to come up with a unique project that defines our way of life and work. The goal was to create a product that shows off the versatile, often surprising, skills of the Absolute team, while representing the passion and joy we put in everything we do.

We love a good beer after a week of hard work. By coincidence – or not? – one of our co-workers is designer by day, microbrewer at night. Quickly the idea emerged to make our own beer. Two months later, the Summer Kiss was born. An IPA beer with hints of grapefruit, 100% brewed inside our agency. Evidently, we designed a visual identity & packaging for the beer as well. The box, the glass, the bottle, the cap… Everything was created in-house to reflect the love we have for what we do.

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Eternal Oceans

Creative Agency: Anthem
Designer: Sara Jones
Packaging Content: Canned fish
Location: Benelux

Eternal Oceans - Sustainable fishing for the future

Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset. The whole can structure represents a beautiful silver fish with a ring pull tail which is both iconic and functional. Branding is simply embossed into the metal which brings a look of purity and premium cues to the pack.

Sustainable fishing is time consuming and costly, mass producers of canned fish are unable to be 100% sustainable and so we are perpetuating the ever diminishing population of fish.

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Barú

Designed by Creneau International, Belgium.

Dark and pure, rich and honest, funny and crazy ... as long as it says Barú on the outside, you know you’re in for a delicious treat. Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates and sipping from their sensational chai tea, we designed a range of packaging that put the funk back in the chocolate and the glee back in the tea.

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Philips Mo'do (Concept)

Designed by Jo Van Grinderbeek, Belgium.

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PowerPlus Light

Another Power Plus series of packaging designed by Jo Van Grinderbeek, Belgium.

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PowerPlusXQ

Designed by Jo Van Grinderbeek, Belgium.

Package design plays important roles to help sell the product at the point of purchase. The PowerPlusXQ products are packed in a totally new beautiful and attractive packaging that can boost sales and give stand out from the rack of competitors. The keywords where QUALITY // PERFORMANCE // DURABILITY // POWER // DESIGN. This new line is designed and created in December 2008 and launched in stores in the summer of 2009 with tremendous succes.

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