Zuccardi Concreto Malbec

Creative Agency: ZARATE-INSA Brand & Packaging Design
Designer: Guillermo Zárate, Matías Insa
Photographer: Martín Orozco
Project Type: Produced, Commercial Work
Client: Zuccardi Valle de Uco
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Paper, glass

Packaging design for icon product of Zuccardi Winery, in Uco Valley, Mendoza.

Lettering and typographic composition has been created on concrete texture as a stamp. The winery itself and its amphoras inspired this unique texture.

It directly communicates the essence of the product, its origin, its nature and the wine-making process.

The printing techniques used were embossing to highlight the print texture, and debossing and transparent hot foil stamping to emphasize the typographic composition.

Single, innovative and concrete design.

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Vino Ecológico 2015

Creative Agency: Armoder Arte & Diseño
Designer: Giovanni Acquaviva
Project Type: Produced, Commercial Work
Client: Bodegas Coviñas
Location: Spain
Packaging Materials: Paper

Bodegas Coviñas entrusts to us the design of ecological wine label.

We focus on creating a main symbol as the protagonist of the image of the wine label.

We created the illustration of a flower that transmitted the essence and the ecological attribute of the product.

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Brewfist Barrel Aging Program

Creative Agency: ByVolume
Photographer: Daniele Grizzi
Project Type: Produced, Commercial Work
Client: Brewfist
Location: London
Packaging Contents: Beer

CHALLENGE
Brewfist is one of the fastest growing Italian breweries, making contemporary craft beer styles alongside traditional recipes. In only five years they have more than tripled their production, expanded the brewery and invested in new innovative equipment.

One of the driver of their success is the quality and variety of their beers. Started off with four recipes, today Brewfist offers more than 30 products: from all-year-round beers to seasonal, special and collaboration brews. As it often happens, commercial growth can lead to losing sight of the brand strategy. ByVolume was tasked to restructure Brewfist portfolio and revamp its packaging without losing brand recognition.

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Amna Spice Mix

Creative Agency: Capio Interactive
Sr. Art Director: Sudhi Balan
Project Type: Produced, Commercial Work
Client: Amna Food Industries Pvt. Ltd.
Location: Kerala, India
Packaging Contents: Grinded Spices

AMNA FOODS is a new brand in to food industry, preparing a wide variety of Indian traditional Masalas from finest quality spices.

What's Unique?
The packages have a uniqueness in each and every element. The concept used is an AURA of particular product when we feel the taste, aroma and quality of products. The packages are ensured to be simple, elegant, catchy and unique in lay out.

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The Meatmark

Designer: Vassiliki Filippopoulou
Project Type: Produced, Commercial Work
Packaging Content: Meat
Location: Greece

The company’s main objective is the processing and packaging of meat, in response to the growing demand for packaged products. The target consumer: a wide but eclectic clientele.

Ι opted for a design which would include a direct reference to the very natural source of the product, the meat which contains every package. Red it's the color of the fresh meat, also can stimulate the appetite.

Simple and clean typography by using two different fonts, in order to give an extra deepness.

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Quaker Instant Oatmeal’s Bring Your Best Bowl Finalists

Creative Agency: Haugaard Creative
Project Type: Commercial/Retail CPG Work
Client: Quaker
Location: Chicago, United States

Quaker Instant Oatmeal recently announced the second wave of their Bring Your Best Bowl promotion with the release of a new carton that includes three packets of each of the three finalist flavors: Lemon Ricotta Pancake, Apple Cheddar Rosemary and Vanilla Chai. Quaker’s Bring Your Best Bowl is a promotional campaign kicked off last year that offered consumers the opportunity to submit their most creative oatmeal recipe ideas with the chance to inspire Quaker's newest Instant Oatmeal flavor and win a hefty prize of $250,000. Hundreds of thousands of entries were submitted, and only three finalists were selected.

With the Finalists packaging, Quaker gave (voting is now over) America the chance to taste the top three flavors and urging people to vote for their favorite. The winning flavor will be announced next year on an entirely new carton dedicated exclusively to that flavor.

The marketing team’s primary goals were to effectively promote the variety pack of finalist unique flavors available in the sku in a new and exciting, show-stopping way that still resonated with the Quaker Instant Oatmeal brand. While on one hand they wanted the package to grab the consumers’ attention and compel them to learn more about the unusual finalist flavors, on the other they didn’t want to take away from the brand’s integrity and recognizability, hence the very large chevron on the top, and emphasis on the oatmeal product shot. What’s more, they wanted to create a package that broke away from the classic Instant Oatmeal architecture to offer more shelf impact, all while still communicating that this was part of the Bring Your Best Bowl promotion, meaning staying on track with select visual assets used for the first wave of the promotion.

What's Unique?
We were able to achieve a look and feel that successfully communicated the Bring Your Best Bowl promotion without taking away too much from the Quaker brand identity.

We needed to select colors that would effectively convey the unique flavor selections while also contrasting amongst themselves enough to pop off the carton. We chose colors that also went well together in an effort to create a truly beautiful package.

We infused packaging with a beautiful, natural/artisanal feel by shooting the ingredient cues and oatmeal from a bird’s eye view and setting it on a rustic white wooden backdrop.

Packaging You Shouldn't Miss In November 2016

Packaging of the World presents the top 10 posts for the month of November 2016. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project!

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