New style

Thursday, December 1, 2016

Cardinal, The Food Company

Creative Director, Designer: Alexandros Gavrilakis
Project Type: Produced, Commercial Work
Client: Cardinal, The Food Company
Location: Athens, Greece
Packaging Contents: Sauces, Vegetables, Tropical Fruits, Noodles
Packaging Materials: Cans, Bottles, Paper Boxes

Counting 21 years as an importer and seller of the most established brands in the Asian food business, Cardinal The Food Company, commissioned us to breathe new life into its own-brand range of products.

Apart from creating a consistent brand identity that would unify the 6 different product categories and 50 SKU’s, we set ourselves the challenge to devise a set of visual assets that would be appealing to consumers who are looking to purchase authentic Asian products but also, to all the young culinary types craving for unique foods and flavors.

With food being embraced as a vehicle for self-expression and storytelling, Cardinal's new product range was designed to tell the story of a “meaningful union between the East and West”. On each pack, the Asian-inspired brush typography harmoniously coexists with the illustrated recipes and the slogan “Learn to Wok” calling out to all those who value authenticity or even, an authentic mash-up such as Mexican dumplings or Korean BBQ tacos!

Phin & Phebes

Creative Agency: Interact Boulder
Project Type: Produced, Commercial Work
Client: Phin & Phebes
Location: Brooklyn, NY
Packaging Contents: Ice Cream
Packaging Materials: Carton

Phin and Phebes started as a regional brand in Brooklyn, NY and made a name for itself with unique and surprising flavors. When the potential to become a national brand presented itself, Phin and Phebes partnered with Interact to help bridge the gap from the small cult followings of Brooklyn into an approachable, mainstream consumer brand that still had soul.

Tap Café

Designer: Christos Zafeiriadis
Project Type: Produced, Commercial Work
Client: Tap Café
Location: Athens, Greece

Branding and packaging design for Tap Espresso & Salad Bar, located in the lobby of a high-rise commercial building in Sydney. It is a hidden gem for speciality coffees and delicious lunch options. The identity and all the applications consist of illustrated elements that one can find in the cafe. The color and material selection alongside the industrial space create a friendly atmosphere helping the customers to wind down and relax.

Olaf Swedish Sardines (Student Project)

Designer: Alena Ploski
Project Type: Student Project
School: Shenkar College of engineering and design
Course: Packaging Design
Tutor: Dekel Bobrov
Location: Ramat-Gan, Israel
Packaging Contents: Sardines
Packaging Materials: Paper, Paint, Canned Sardines

Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato sauce. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design. The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label.

What's Unique?
Fish shaped, color coded

Beaujolais

Creative Agency: Shumi Love Design
Creative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Location: Moldova, Russia
Packaging Contents: Wine
Packaging Materials: Glass, Paper

The visual aspect of this product had to communicate its light and pleasant character, as well as create a contrast to the more traditional and strict design common for French wines. That is why the agency’s specialists have focused on developing a light, colorful and pleasant design, which would drive one’s appetite for new impressions.

The light character of French Beaujolais can be felt even at a quick glance on the label developed by the agency. Light, aerial color spots, stylized as watercolor elements, flow through the plain white field, creating the feeling of freedom and ease. The stylized bike image gives birth to thoughts about a light romantic drive through the French countryside. The choice of font types emphasizes the spirit of carelessness and positivity, which is associated with this type of wines.

Taiga Vodka

Creative Agency: UPRISE
Creative directors: Alexey Astakhov, Alexander Orlov
Project Type: Produced, Commercial Work
Client: APU
Location: Mongolia
Packaging Contents: Vodka

Branding agency UPRISE has completed a new project for Mongolian APU companies - the development of brand of vodka "Taiga".

In Mongolia, as in Russia, winter, spring, summer and autumn are brightly expressed, there are the own paints in every season, the own emotions and feelings. It is proved that consumer taste preferences and expectations also vary throughout the year.

The project idea is to create original vodka brand, which consists of four assortment positions, each of which corresponds to a particular time of year. Four unique recipes have been developed, consisting of 100% of natural Mongolian ingredients: warming is for the harsh winter, invigorating - for a long windy spring, refreshing and light - for a hot summer, a rich and relaxing - for warm autumn. We have sought to convey the mood of each SKU in the design, to talk about exclusive natural products. Bottle is a wide shtof with a thick bottom, it looks impressive and thoroughly. The colours of labels are muted, pastel, they complete the colour of the drink. The contrast logo block is located on a separate label; it is clearly visible on the shelf and brings together the entire line. The main ingredients of the recipe are shown at the bottom of the label, and on top of the illustration, you can follow the transformation of nature - landscape with the image of a Horidol Saridag mountain range changes, blossoming with the freshness of spring, pouring with the ripeness of summer, turning into bright saturated colours in autumn and coving by the silvery snow in winter. The textured matte surface, selective varnish and embossment, adds an element of volume.

"Taiga" vodka arrived in the retail network in June 2016, on the eve of the national holiday of Naadam. According to the words of manufacturer, the consumers liked the idea of four different flavours of each season.

At the moment the sales are increasing for the autumn and winter positions, although the "summer" taste is sold well in summer.

Godiva’s core range of chocolate bars rebrand

Creative Agency: Pearlfisher New York
Founder and CCO: Jonathan Ford
Founder and CEO: Mike Branson
Creative Director: Hamish Campbell
Design Director: Sissy Emmons Hobizal
Project Type: Produced, Commercial Work
Location: USA

Elevating the everyday: Pearlfisher New York rebrands Godiva’s core range of chocolate bars.

Pearlfisher New York has rebranded and redesigned the core range of chocolate bars for iconic luxury chocolate brand Godiva Chocolatier, creating a design that stands out as the gold standard on shelf.

Godiva is beloved by consumers for their premium yet affordable products and the ‘everyday luxury moments’ they represent. Their offering stands out from the competition, as the brand prides itself on its Belgian heritage and unique, masterful approach to flavor creation. Godiva challenged Pearlfisher New York to elevate the brand in an approachable way – to visually capture and express their point of difference.

To elevate Godiva in a bold and unexpected way, Pearlfisher New York crafted a new design, which reinforces their unique investment in the mastery of chocolate craftsmanship, creativity and quality, and brought Godiva’s fine ingredients front and center, quite literally. The resulting design creates a visually arresting, approachable and appetizing brand expression. A brand new equity for the icon – a chocolate drizzle that reflects the motion of a chef’s hand – was developed to translate the brand’s emphasis on gastronomy, while simultaneously attracting consumers with taste appeal.

Married with a refined color palette, the bars are infused with a welcome and warm elegance, reinforcing Godiva as the choice for an everyday moment of indulgence.