Wednesday, November 30, 2016

Linger Wine Co. (Student Project)


Creative Agency: Melissa Sadloske
Project Type: Student Project
School: University of Wisconsin - Stout
Course: Product and Packaging Graphics
Tutor: Nigesh Shinde
Location: Menomonie, WI, USA
Packaging Contents: Wine
Packaging Materials: Cork, Screen Printing Ink, Metal

Linger Wine Co. started as a social commentary on the millennial trend "Netflix and Chill" dating. I wanted to create a unique take on a boxed wine that also packed some sass. Each season has a wine and a theme: Spring is Picnic & Chill, Summer is Beach & Chill, Fall is Stroll & Chill, and Winter is Festive & Chill. This particular packaging disrupts the wine shelf with a package made completely out of cork with a bag inside. In addition to wine by season and theme, each bottle has a snarky message to encourage the reader to take a few more risks and get out of the "couch dating" scene. All you need to Linger is a glass and a friend.

Read more

L'Air du Temps by Nina Ricci



Creative Agency: Partisan du Sens
Project Type: Produced, Commercial Work
Location: Paris, France
Packaging Contents: Perfume
Packaging Materials: Paper

Relift of a new typography and packaging identity for the iconic and timeless perfume « L’Air du Temps » for Nina Ricci. A subtle work has been realized on the pack, the logo « L’Air du Temps » links the two doves to symbolize love.

Read more

Milestone Organic Olive Oil



Creative Agency: Kassiani Graphics
Project Type: Produced, Commercial Work
Client: Ofdreamsandknowledge
Location: Greece
Packaging Contents: Oil

We designed the bottle and the packging of one og the highest phenolic olive oils globally. The placement of the product in market is more than just an olive oil. Using traditional miling methoids, which means traditional milstones for oil extraction as in ancient years, our customer delivers an olive oil with great advantages for human health. That led as to the use of that clean matte white color to show the purity of the product. Also the designs are with cooperation with a painter who is giving us those sketch images like the ones seen in ancient caves and handwritten over stones.

Read more

Veritea



Creative Agency: Mikovec Design
Designer: Marek Mikovec
Project Type: Produced, Commercial Work
Client: Karlovarske mineralni vody
Location: Czech Republic
Packaging Contents: Tea
Packaging Materials: Plastic

The product VERITEA is a real brewed tea. Exists in two versions - Gunpowder mixed with a peach flavor or Orange Pekoe mixed with a lemon.

The bottle shape is very minimalist. Three vertical edges and a transition from triangular shape to a round cross-section is key design theme. It brings a very unusual simple shape but it also makes it perfect ergonomic. It was very challenging to bring it into the production and the product was launched (in two sizes 500ml and 1250ml) in October 2016.

Read more

Cheque Gourmet Gum


Creative Agency: Break
Designer: Luca Franceschi
Key Account: Baris Sinsi
Project Type: Produced, Commercial Work
Client: Master Gum and Candies
Location: Milan, Italy

SCENARIO
Founded in 1960, Master Chewing Gum and Candies is a Lebanese company specialized in the production of hard candies, chewing gums and sugar free products. Through its brand Cheque, the family run company is launching a line of chewing gums in unconventional flavours (such as mojito or birthday cake). The product will have a soft filing and will be sugar free with no aspartame. It will meet the changing tastes in the MENA and European markets, and will address the concerns of a growing number of consumers considering aspartame detrimental to health.

COMMUNICATION OBJECTIVES
The new packaging has to stand out on the shelves by leveraging the mouth-watering appeal of the new gums, from their new flavours to their liquid filling.

This new taste experience will be available for the first time on the MENA markets.

CREATIVE SOLUTION
The new and unconventional flavours needed to be highlighted to the maximum and the most effective way to do it was through simplicity: on a mostly white background the original ingredients perfectly stand out and so does a gum showing its liquid fill. The only colours used in each pack recall those of these elements in order to give visual unity and convey the overall taste experience more consistently.

On the right, a drop-looking stamp communicates the lost lasting flavour and the absence of sugar and aspartame.

Read more

Hamilton De Holanda E O Baile Do Almeidinha


Creative Agency: Human Design & Comunication
Graphic Designer and Creative Director: Enio Souza
Illustrator: Paulo Brabo
Planner: Daniel Bileski
Project Coordinator: Marcos Portinari
Client: Hamilton de Holanda
Project Type: Produced, Commercial Work
Location: Curitiba, Brasil
Packaging Contents: Music CD
Packaging Materials: Paper - Cover and Booklet

Character conception, illustration and identity design for Baile do Almeidinha ("Almeidinha's Ball"), an instrumental music event promoted by Hamilton de Holanda. Holanda is a Brazilian musician who is considered one of the world’s greatest mandolin players of all time.

The challenge was to give life to Almeidinha, a fictitious mandolin player and dancer, created by Hamilton and his producer, Marcos Portinari. Their intent is to rescue the culture of Rio’s “gafieira,” traditional balls in the historic region of the city. The character needed to be unique and capture all the colors, movement, joy and lightness of the ball.

Using only illustrations, the identity also includes a typical "gafieira" scene, with some famous Rio de Janeiro landmarks in the background. Incorporating the same illustration style, all the band’s musicians were also included in the scene.

The concert-ball takes place every month at Circo Voador ("Flying circus"), a legendary local venue. The album, which celebrates two years of public and critical acclaim, was simultaneously released in Brazil and Germany in 2015 and was also nominated for the Latin Grammy Awards.

Read more

Riviera GIN



Creative Agency: Agenzia NFC
Project Type: Produced, Commercial Work
Client: Officina degli Spiriti
Location: Rimini, Italy
Packaging Contents: Gin
Packaging Materials: paper

Italy, 1944. An English officer and ad Italian landowner meet during the second world war. They share dream: the recipe for a unique gin.

Seventy years from its invention their creation is born-again. The recipe for the first Italian gin produced by distilling wine is found among old family papers and brought back to life.

A distillate of precious aromas, a gift for people who love the pleasures of life.