Wednesday, November 30, 2016

Linger Wine Co. (Student Project)


Creative Agency: Melissa Sadloske
Project Type: Student Project
School: University of Wisconsin - Stout
Course: Product and Packaging Graphics
Tutor: Nigesh Shinde
Location: Menomonie, WI, USA
Packaging Contents: Wine
Packaging Materials: Cork, Screen Printing Ink, Metal

Linger Wine Co. started as a social commentary on the millennial trend "Netflix and Chill" dating. I wanted to create a unique take on a boxed wine that also packed some sass. Each season has a wine and a theme: Spring is Picnic & Chill, Summer is Beach & Chill, Fall is Stroll & Chill, and Winter is Festive & Chill. This particular packaging disrupts the wine shelf with a package made completely out of cork with a bag inside. In addition to wine by season and theme, each bottle has a snarky message to encourage the reader to take a few more risks and get out of the "couch dating" scene. All you need to Linger is a glass and a friend.

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