Creative Agency: Boxer & Co.
Senior Designer: Danka Gralik
Creative Director: Mark Haygarth
Project Type: Produced, Commercial Work
Client: Woolworths Australia
Location: Sydney, Australia
Packaging Contents: Various Food
Packaging Materials: Various
Boxer & Co. were commissioned to redesign the Woolworths Gold brand, giving the supermarket’s premium line a fresh look to appeal to customers in the lead-up to Christmas.
Within the portfolio of Woolworths brands, Gold has been repositioned as a seasonal offering for customers. The new design is a modern, multicategory brand, sparking joy and excitement around the key idea of celebration.
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