Wednesday, November 30, 2016

Vodu Brewery (Concept)



Illustrator, designer: Pedro Correa
Project Type: Concept
Location: Florianópolis, SC, Brazil
Packaging Contents: Beer
Packaging Materials: Paper

I was charged to develop an visual universe, illustrations and labels for a micro brewery company called Vodu. They are a brewery from Florianópolis, SC, Brazil, and nowadays is a one-man brewery company, with capacity to produce up to 500 liters per month. Now he decided that it's time to make things more professional, increasing the production and packaging it in bottles, so he contracted a graphic designer to handle it. The founder, Romulo Ceretta, is also an metal musician, so I decided to include that trace in this new visual identity. In order to represent this dark trail of metal in the brand, all the six labels of Vodu have an "obscure" animal that personifies the characteristics of each style of beer.

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