120 Reserva Especial

Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Viña Santa Rita
Location: Chile
Packaging Contents: Wine
Packaging Materials: Bottle Glass

120 is one of the best-selling brands in Chile with sales over 6.5 million cases and presence in over 80 countries. The aim was to bring the image up to date and achieve global communication by means of a modern and memorable label with 120 playing a leading role. A unique bottle was designed with high-relief engraving in the front in honor of the 120 patriots and low-relief engraving of 120 in the back label.

Read more

Marks & Spencer Formula Range Relaunch

Creative Agency: DewGibbons + Partners
Project Type: Produced, Commercial Work
Client: Marks & Spencer
Location: London, UK
Packaging Contents: Beauty products

Marks & Spencer’s signature skincare range Formula has relaunched. With formulations and product lines both undergoing an overhaul, the retailer once again turned to DewGibbons + Partners to review the positioning then rationalise and redesign Formula’s identity and packaging, following their collaboration on the Josh Wood Haircare range.

Available exclusively from Marks & Spencer stores nationwide and online at Marks & Spencer, Formula includes six skincare collections.

With a vast array of product options that provide solutions for virtually all skincare concerns, DewGibbons + Partners defined the brand’s positioning as ‘Find Your Formula’ – whether you need to smooth fine lines or improve skin elasticity, M&S will help you find your perfect regime. The packaging architecture and the design for each collection has individual touches that appeal to differing target consumers, whilst also providing clear on-shelf and on-pack navigation, allowing them to easily understand they can combine products from any Formula collection to best suit their skincare needs.

The redrawn Formula word marque is a simple yet elegant sans serif font. The letterforms are fine and precise with rounded characters for a friendly feel. The detail in the cross bar of the A adds an ownable element to the logo. To ensure Formula’s large tiered portfolio is communicated clearly to the consumer, the appropriate collection name is always centrally sited below the Formula logo on the bottom third of the pack in a colour-coded band. Taking pride of place on the packs are key words, claims, or percentages that highlight the product’s benefits – tone of voice is friendly, positive, and informative. Colour and finishes are used to distinguish each collection.

Matthew Gilpin, design director at DewGibbons + Partners, said: “Formula now has a clear proposition and branding system. The new design is impactful, consistent and easy to navigate, whether viewed in-store or online. Elevating each product’s key benefit and result gives the entire Formula portfolio a new-found confidence.”

Read more

Beard Collars (Concept)

Designer: Mister Ames
Project Type: Concept
Location: Portsmouth
Packaging Contents: Beard Collars - peter pan necklaces that double as emergency beards
Packaging Materials: Printed card

Beard Collars are a range of peter pan necklaces that double as emergency beards!

To create packaging that was as unusual and distinct as the necklaces themselves I made stylised illustrations of the beard's 'characters' the centerpiece of the packaging. The illustrations are intentionally simplistic to make the character feel applicable to anyone and designed so that the package is opened by lifting the beard above the character's t-shirt. Beard collars are hand-stitched from sustainable materials, an ethos that I brought into the packaging design by creating something that uses little card, little ink, no plastic and no glue or other fixatives.

What's Unique?
Custom packaging that is light, strong, assembled without glue and opened by lifting the character's beard.

Orangina Sprial Peel

Designer: Yuko Takagi
Project Type: Concept
Packaging Content: Orange carbonated beverage
Location: Tokyo, Japan

I simply transformed Orangina’s iconic image “the orange peel” into a fresh-looking bottle. When you peel the label, messages will come out in a spiral.

You get a different message with every bottle so collect them all! Please enjoy!

Read more

Guasa Eva - Craft Beer (Student Project)

Designer: Maria Oldecop
Project Type: Student Project
School: Facultad de Arquitectura Urbanismo y Diseño de San Juan
Course: Diseño Gráfico IV
Tutor: Gato Ficcardi
Location: San Juan, Argentina
Packaging Contents: Craft Beer
Packaging Materials: Glass, paper, carton

The goal was to give the beer with a unique personality, rebellious and kind of freaky; matching its consumers. This was achieved by custom styling each of the beer collections (divided by its quality and price), with a touch of humor and irony, using a different technique and aesthetic for each one of them.

The first product line makes use of political correctness as a theme, modifying commonly used beer type names

The labels say:
- It's not blond, it has a pigmentation deficiency
- It's not red, it's only in a state of fear or insecurity
- It's not black, it only has a lack of luminosity

For the premium product line it was assigned to each type of beer (blond, red and black) a representative character, popular in Argentina or famous all over the world.

For Super Premium Beer, it was used a special bottle and packaging, with an illustration made in an old engraving style, which at first sight, it’s looks like a simple image of Adam and Eve, but given a closer look it´’s observed that they are smiling and surrounded by sin.

Read more

Aloha Kākao (Concept)

Creative Agency: More from Less
Designers: Ushma Kana, Mette Staal, Carlos Diaz, Peter Pieraets
Creative Design Manager: Gert De Smedt
Project Type: Concept
Location: Belgium
Packaging Contents: Chocolate

Aloha Kākao is a concept pack for a luxurious organic chocolate brand, developed by More from Less.

Tapping into consumers’ growing concerns about ‘clean’ foods and provenance, the Aloha Kākao consumer packaging evokes the natural, organic roots of luxury Hawaiian chocolate with its blooming, floral structure. It delivers elements of surprise, reveal and discovery for the consumer with a modern, dynamic shape that stands out on shelf. Visually, this gourmet product uses high contrast to reinforce the bold flavour combinations throughout the product range and project strong block branding when displayed next to each other. The shipping box has also been optimised with an SRP with five primary packs, clear communication on all sides, and easy opening and recycling. Brand identify is further strengthened by displaying the primary packs at a slightly skewed angle attracting customer attention. The floor display indulges the shopper with in-store theatre built on the core concept and brand identity highlighting the Hawaiian and natural idea behind the brand that relates back to the distinctive shape of the primary pack.

Read more

Henrietta Stitch Hard Cider

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Delfina Family Farms
Location: San Luis Obispo, California, USA
Packaging Contents: Hard apple cider
Packaging Materials: Bottle, label, cap

A collaboration between the elder and younger generation of the Delfino Family, Henrietta Stich Hard Apple Cider pays tribute to Henrietta, the matriarch of the Delfino Family, Apple Hill growers since 1964. Combining vintage-inspired type treatments with custom-illustrated apple branches, Henrietta Stich feels like a classy lady with just enough edge to make you want to learn more about her.

Read more