New style : September 2016

Thursday, September 29, 2016

Primitive Cyprus

Creative Agency: NotoriusGrey
Project Type: Produced, Commercial Work
Client: Primitive Cyprus
Location: Cyprus
Packaging Contents: Extra Virgin Olive Oil
Packaging Materials: Glass, Wood

The recently awarded extra virgin olive oil by Primitive Cyprus, as one of the best olive oils in the world (international contest Flos Olei 2017), and its newly launched brand, are already challenging the conventional view of olive oil packaging design; by looking more like a medicinal product rather than a culinary one.

Derived from the arid and primitive landscapes of the island of Cyprus, its packaging’s minimalistic mood and enigmatic simplicity, master the attitude of a great Lady from another era; having no intention of flirting with the public, while keeping to her nature and delivering it from today’s hyperconsumerism.

Primitive Cyprus’ packaging is best quoted by the unblemished, instinctive comment by the owner of the "Olive Branch Deli" in Cape Town: "In a world of mislabeling (the producer's doing) and uninformed consumption (the consumer's doing), packaging such as this evokes engagement from both sides, creating a transparent and informative interaction."

Inside this brilliant white, hand-painted, glass bottle, with matt silkscreen details, and hand-sewn fabric pouches, an olive oil of unique quality and characteristics is contained; addressing the very core of minimalism, by articulating: "design is nothing without intent”.

Kypers Sunglasses

Creative Agency: Bestiola Studio
Designers: Aïda Font & Jordi Ferràndiz
Project Type: Produced, Commercial Work
Client: Kypers
Location: Barcelona, Spain
Packaging Contents: Sunglasses

Kypers is a brand of sunglasses, they needed a package that reflects the brand identity, young, bold and daring.

We design rigid cardboard boxes and tubes lined with metal lid with geometric artwork fluorine colors. A strong and powerful proposal does not go unnoticed and that leaves no one indifferent. Both packs use the same pantones to give more harmony between the two lines.

Bestiola and Aïda Jordi Font (Örangebcn) have been awarded Gold in the prestigious competition Pentawards 2015 for Packaging Kypers project "eyewear".

Creative Agency: Saatchi & Saatchi Stockholm
Art Director: Jonas Frank
Designers: Jonas Frank, Amalia Pitsiava, Maja Sten
Project Type: Produced, Commercial Work
Client: Norrmejerier
Location: Umeå, Sweden
Packaging Materials: Yoghurt, Smootie

Verum Health yoghurt smoothies in folklore costume.

In September 2016 Norrmejerier will launch Verum Health yoghurt smoothies and new flavours for Verum Health yoghurt yogurt drink. Saatchi & Saatchi Stockholm developed a new package design for the launch.

The competition in the dairy shelf has increased and Verum, as a small player, has a great need to stand out against giants such as Arla and foreign brands who has invaded the dairy shelves. Verums products contain unique probiotic bacteria, which put them in the health segment. This has prevented a large part of the target group to try Verum because they presume it doesn´t taste as good as ordinary yoghurts and smoothies.

It is therefore important that the packages communicate good taste, feel updated and reflect Verums northern origin. Verum has it´s roots in Västerbotten, in the northern parts of Sweden, and originates from the traditional sour milk that was made at the farms during the 18th century. So we wanted to do something genuine and handcrafted that mirrored the DNA of the Verum brand.

Water For Change

Creative Agency: Unicorn
Project Type: Produced, Commercial Work
Client: Water for change
Location: Sweden
Packaging Contents: Still Water

Water for Change is 100% natural still Swedish water which is packaged in a recyclable carton. For every carton of Water for Change purchased, 10 litres of water is donated to a village in the developing world. Our task was to create logo and packaging design for this fun and friendly product. The client wanted the design to be trendy, playful and Scandinavian. Packaging front panel is build around the logo, which illustrates the donation of the water. The side panels are offering the consumer to educate himself about the problem.

Traccia / Origini

Creative Agency: BasileADV
Designer: Andrea Basile
Project Type: Produced, Commercial Work
Client: Cantine Catena
Location: Bonito, Italy
Packaging Contents: Wine

These bottles belong to the collection of fine wines produced by the wineries Cantine Catena of Montefalcione, a wonderful hilly area in the heart of Irpinia. The customer requested to clearly highlight the great depth of these wines, competing with the best Irpinian’s labels thanks to their high quality and their originality. Thus, without being ostentatious, the packaging designed is capable of conveying the preciousness of the product, thanks to the strong lettering and to the metallic printing.

Specialty’s Café & Bakery Redesign

Creative Agency: Creative Retail Packaging, Inc.
Senior Creative Director: Cole Johnston
Senior Designer: Kerry Franz
Project Type: Produced, Commercial Work
Client: SPECIALTY’S CAFÉ & BAKERY
Location: Seattle, United States
Packaging Contents: Restaurant Packaging, Napkins, Paper Cups, Carry-out Bags, Food Wrap, Cookie Bag, Catering Bag, Catering Box, Sandwich Box, Coffee Traveler, Soup Cup, Soup Traveler
Packaging Materials: Paper, Paperboard, Cardboard

With San Franciscan roots dating back to 1987 and over 40 restaurants and counting, Specialty’s Café and Bakery is one of the fastest growing private companies in the bay area. As the brand enters into new markets, Specialty’s called upon Creative Retail Packaging (CRP) for a packaging redesign.

Their goals were three-fold: first, to better educate the consumer about the company’s history, second, to provide a smart way of marketing their core beliefs and service offerings, and third, to reinvigorate the lunch hour. With a large portion of their clientele coming from corporate office environments, CRP drew design inspiration from a variety of sources, including downtown San Francisco signage and classic business attire.

CRP further animated the designs to include an iconic set of hand-illustrated elements such as the Specialty’s logo, Golden Gate Bridge, San Francisco skyline, and the café’s renowned chocolate chip cookie. Custom patterning provides a textural background, utilizing abstract wheat to simulate a classic herringbone suiting material. Understanding that the packaging many times is a centerpiece on the table during lunchtime meetings, CRP wrote copy to accompany each piece in order to establish a conversational personality that encourages customers to interact with the brand.

Sierra Alta

Creative Agency: Studio Parr
Photographer: Mark Newton
Project Type: Produced, Commercial Work
Client: Ehrmanns Wine Ltd
Location: United Kingdom
Packaging Contents: Wine
Packaging Materials: Glass, Label

“An exuberant & classic design, inspired by the rich heritage of Mendoza.”

Sierra Alta is a bold and full-bodied Malbec designed by Studio Parr, a boutique branding, packaging, and graphic agency in the UK.

The design reflects the wines character by Balancing a bold, contemporary layout with traditional craftsmanship.

The weathered natural paper features a two part label, allowing for the beautifully crafted monogram to take centre stage. The strong geometric structure is accentuated by heavy flat-bed emboss detailing whilst the striking electric blue gives great recognition in a crowded market place.

Sierra Alta is a wine dedicated to the rich heritage of its birthplace through its design and character.

Born Free Pet Food

Creative Agency: Ideas that Kick
Project Type: Produced, Commercial Work
Client: Born Free Pet Food
Location: Minneapolis, Minnesota
Packaging Contents: Dog Food
Packaging Materials: Plastic

Kick Repositions Challenger Pet Brand for Growth

Minneapolis, Minnesota, September 22, 2016 — Minneapolis branding and design agency, Ideas that Kick, recently partnered with Born Free® dog food showing them how surrounding a brand in design can elevate a business’ outlook.

Born Free founder, Phil Braise, was faced with a challenge for his regional, ancestral-diet, niche dog food:

When you have a good thing, do you let it ride? Or grow it into a great thing and build a legacy for the future?

Braise decided to build — a legacy for his family, and for all dogs everywhere.

His first step was to reach out to the pet category branding experts at Kick to evolve the branding, packaging and digital presence. From the first concept presentation on, Braise knew Kick was setting up his brand for regional growth — and then national.

“Kick’s new branding and packaging inspired us to rethink how we position and present Born Free,” says Braise. “We can now elevate our brand above our product features, and engage dog moms with our philosophy — this helps us stand-out against the competition in a big way.”

The new Born Free branding evokes an emotional story and embodies the philosophy that we are all born free. Wild landscapes where a dog can roam under the open sky, without boundaries, are told within the visual palette of the brand. Born Free’s branding honors the timeless spirit that lives within all of us, while also demonstrating a relentless passion for simplicity and quality.

“Kick was brought in for a package refresh of Born Free, but we showed how design could surround a brand and transform the business outlook for a smaller, challenger brand,” says Kick strategy co-founder Mary Kemp. "We deepened emotional engagement with our evolutionary pet food target audience and built out the branding to have appeal that can play within a national footprint."

Stefan Hartung, Kick’s creative lead, adds “With Born Free it was important to differentiate. Everybody else is out there touting protein content and turning family pets into wolves in the evolutionary diet category. Owners may not want their dogs to become predators. But they likely will agree with our philosophy— Born Free dogs run more, play more and are born to be free."

New packaging and branding rolled out in August to the upper Midwest and is gaining shelf space, new distributors and a broader national footprint. Kick created branding, packaging, website, social, sales tools and advertising.

Chateau Pommer

Creative Agency: 43'oz Design Studio
Designer: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: Asconi
Location: Moldova
Packaging Contents: Wine
Packaging Materials: glass bottle, paper label

Chateau Pommer is one of the old time and the biggest manor in Moldova. It was founded a centure ago by a finansist from Saint Petersburg Andrey Pommer. He's the one who reached out to the famous civil and landscape architect Vladislavsky-Padalko in order for creating exceptional dendrological park in a Tsaul village. For many decades this manor represents a unique landscape protection area and is a pride of the republic. The design for a series of quality aged wines "Chateau Pommer" TM was developed in above-mentioned historical context. The label was performed in a classic stylistics, where we used illustrative images of both the manor and the founder - Andrey Pommer.

Wednesday, September 28, 2016

Essens

Creative Agency: Bessermachen Designstudio
Project Type: Produced, Commercial Work
Client: Arla
Location: Denmark
Packaging Contents: Dairy products
Packaging Materials: Paper

From fresh milk over Kefir to salted butter Essens is a range of all-organic high-end Arla foods. The ambition is to create a premium brand that stands out from normal dairy products. We've designed the visual identity and packaging for Essens.

Thatchers Orchard Cut Apple Gin

Creative Agency: CookChick
Creative Director: Lee Cook
Designer: Ed Hemphill
Project Type: Produced, Commercial Work
Client: Thatchers Cider
Location: Brighton
Packaging Contents: Apple Gin
Packaging Materials: Real Wood Label

This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.

Director Lee Cook comments:
"We felt this unique spirit deserved a unique approach to story telling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited edition Apple Gin, distilled with Katy apples, are individually numbered".

The Scarab

Designer: Matteo Giuseppe Pani
Project Type: Produced, Commercial Work
Client: Onassis Cultural Centre of Athens
Location: Athens, Greece
Packaging Contents: A scarab
Packaging Materials: Paper and cardboard

In late 2014, The Onassis Cultural Centre, a design contemporary museum in Athens, has commissioned me and other prominent artists/designer to create a work of art. I have been contacted by Double Decker (an English curating agency) who has sent me the media I would have had to use to create the work. I decided to cut by hand 45 layers of the book they sent me, to create a Scarab. The scarab is a antique religious symbol in the Egyptian and Mediterranean culture. It is a symbol of regeneration and creation. I have dedicated this positive symbol to Greece, which is still facing a financial crisis.

Saks-Books

Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Project Type: Produced, Commercial Work
Client: SAKS-BOOKS
Location: Japan

We conducted the book design of Johannes Kühl and Johannes Greiner's "Anthroposophische Gesellschaft und Freie Hochschule für Geisteswissenschaft" (SAKS-BOOKS). This book discusses the relationship between individuals and society from various perspectives, and works to clarify both the society and the school as well as their relationship.

We aimed to make a book design so that the book itself would function as an interior object so that it would have a function even after the reader buys the book.

The cover design clearly depicts the book's theme with key visuals. Presenting the content of thought on a white background is uniform throughout this series. The artistic touch of paying attention to details can be seen from the arrangement of each letter to the minute gimmicks.

This book has a minimal and elegant beauty, and quietly finds its place in the reader's life. Receiving stimulation from art, interior design, and lifestyle, a modern book design was reconstructed.

être

Designer: Chien Chun Feng
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Packaging
Tutor: Marc Rosen
Location: New York, USA
Packaging Contents: Perfume
Packaging Materials: Glass, Paper

“être” means “to be” in French. The concept for my perfume bottle is a diamond in the rough, because our customers have an unlimited potential for the future. être is a perfume for every woman who is ready for the future. The scent empowers her to enter the society with great determination and attention. She is making her mark. She is walking to the stage with unwavering maturity.

Dark Duck Beer (Concept)

Creative Agency: Agência Neoinspire
Project Type: Concept
Location: Rio de Janeiro, Brazil
Packaging Contents: Beer

Dark Duck Beer is a new Brew Beer produced in Minas Gerais!

Legionar

Creative Agency: Studio 33
Designer: Leo Vinkovic
Illustrator: Mario Djeska
Photographer: Romulic & Stojcic Multimedia Studio
Project Type: Produced, Commercial Work
Client: Pivovara Legionar d.o.o.
Location: Osijek, Croatia
Packaging Contents: Beer

Legionar is a small, local craft brewery in Osijek, which offers two types of high-quality, carefully selected beer - India (pale ale) and Belgian (blonde ale). The name of the brewery represents both the variation on the famous Osijek slang "lega" (from the Croatian word “kolega” meaning "a friend") and a reference to the rich history of eastern Slavonia, which dates back to (pre)Roman times, when the inhabitants of the Pannonian Plain already very much enjoyed beer. The illustrative, figurative visual identity of the brewery fits the standards of beer industry communication, but its clarity and firmness go a step further and achieve recognition by the strong articulation of the central character - the Roman legionnaire. Both beers are color coded - deep red and bright yellow, while the rest of the label stays uniquely designed.

Anton Honey

Creative Agency: 45gradi, Italy
Designer: Tomaž Hrastar
Project Type: Produced, Commercial Work
Client: Beekeeping Hrastar
Location: Ljubljana, Slovenia
Packaging Contents: Honey
Packaging Materials: Glass, paper

Beekeeping Hrastar started grandfather Anton, back in 1950, with just a single beehive which he received as a present. Ever since, members of the Hrastar family have continued to spread their love of honey, and the family practice of beekeeping. Traditional beekeeping in line with nature, without excessive use of modern technology, is what they believe in and strive for.

They want to keep their business small, and their products accessible to those respecting the bees’ hard work, and the purity of 100% raw and locally sourced products.

Their Carniolan honey bees live in natural environment, far away from urban centres and pollution. Their produce is available in limited quantities only.

Anton always said "Made by my bees, bottled by me."

Alexandar Wines

Creative Agency: Studio 33
Designer: Leo Vinkovic
Illustrator: Mario Majkic
Project Type: Produced, Commercial Work
Client: Alexandar Wines
Location: Osijek, Croatia
Packaging Contents: Wine

Baranja is one of the most famous wine and gastronomic regions of Croatia, whose natural and cultural beauty get discovered by ever wider range of visitors year after year. In the wine culture of Baranja, Aleksandar Horvat’s winery is one of the youngest but also the most visible one. The visual identity of its label highlights the focus on the original central symbol - the owl. Representing the birds that live at night and rest during the day, the pictorial owl of Alexandar Winery makes their wines more approachable to the young, fun and carefree audience. The owl comes in five variations for the five types of wine: white Chardonnay and Rhine Riesling, red Cabernet Sauvignon and Merlot, and Rosé.

Sabor de Oaxaca Mole Sauce

Creative Agency: LATTE Co™
Designer: Nacho Huizar
Director art and design: Nacho Huizar
Project Type: Produced, Commercial Work
Client: Sabor de Oaxaca
Location: Oaxaca, México
Packaging Contents: Mexican Mole Sauce
Packaging Materials: Paper

A lot of people that visit the state of Oaxaca, leave the state with at least a handmade product; Our inspiration is one of the largest consumer products in the state, their typical clothes, textiles. We want to bring to your table a souvenir of Oaxaca, a handmade product. A product of craftsmen.

Design and illustration of labels and packaging for Sabor de Oaxaca.

Treasury of Candles

Creative Agency: Afterhours, London
Photography: Anderson
Project Type: Produced, Commercial Work
Client: The Treasury of Candles, New Zealand
Packaging Contents: Fraranced Candles
Packaging Materials: Glass Jars, Foil blocking/ stamping, Metal lids, Carton board, Organza ribbon

Strategy, brand creation, naming, identity, product branding, packaging, tone of voice, website and communications for a premium, hand made candle retailer.

Built around the core insight that candles make any moment more special and memorable- whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’.

The launch offer, a flagship range of contemporary ring reveal candles, builds on the above with the promise of a memento of that moment too- one with both emotional and monetary value - an actual treasure!

The brand idea is brought to life in the name and across all elements of the identity:

The core brand mark is a foil blocked candelabra motif creating the signature T. The candelabra, as a precious and treasured home for candles, felt like a fitting symbol for the business.

The ring reveal candle and packaging had to reflect the promise of an item to treasure and as such displays many luxury cues:

The candle is housed in a silk finished clam-shell gift box which parallels the format of luxury ring / jewellery packaging.

Each one is tied with a bespoke ombre print organza ribbon, foil blocked with the variant name. The names themselves were created as part of a broader language & TOV piece and seeks to capture the emotional experience of each fragrance and utilise language which hints at the treasure within: Enduring, shimmering, desiring, adventuring etc.

The candles jars themselves are semi opaque white glass with embossed gold lids, both classically branded with the signature T motif and Treasuring range symbol .

Inside each is an ombre watercolour printed dust insert, foil blocked with details of each signature fragrance notes.

To accompany the above, we also designed the website and art directed the brand building imagery it features, working with Photography by Anderson.

These showcase the product range and elements on hand painted watercolour backdrops to capture the sensual, ethereal qualities of the fragrances.

Rumelia Syrah Wine Label

Creative Agency: the Labelmaker
Photo: Jordan Jelev
Project Type: Produced, Commercial Work
Client: Rumelia Wine Cellar
Location: Bulgaria
Packaging Contents: Red wine syrah
Packaging Materials: Glass, self adhesive label, paper, sealing wax, cork cap

Rumelia Syrah wine label – the gold arena of Reds

Rumelia Syrah wine took its name from the name of the Cellar – Rumelia Wine Cellar. Based near Panagiyrishte, Bulgaria, this boutique winery is right in the center of the heart of Bulgaria’s best red wines. Rumelia is winery’s top premium brand and this it’s actually the birth of a new high level wine range. The word “red” has special and even sacred meaning here speaking of wine and especially speaking of this particular wine cellar. We were honored to design a label for their best wines.

Picking a bottle was not difficult – though it took us some time back and forth, we have finally decided to use the amazing burgundy style bottle Agape by Saverglass. Premium cork was used for sealing and we were really at the crossroad whether to choose tin capsule or wax – wax dominated at last but the initial images have versions with capsule too.

We picked one of our favorite wine papers – Velmart by UPM Raflatac and we used it the best way. Its original color is white, but when print solid heavy color – like black for example – the texture of the paper wakes for a new life. It somehow becomes more visible and in some viewing angles it looks even like a skin of an animal.

The Rumelia Syrah wine label features an abstract image of ancient roman arena (amphitheater) because the whole region is closely related with Thrace and later with Roman Culture. It is printed with matt rich gold hot-foil and the same motif could be seen overprinted against black background with transparent raised varnish. As a result we made very contrast classy label where gold effects and natural textures are almost everything for its attractive premium look.

Releasing the Rumelia Syrah wine label was a great success and challenging design adventure. We believe that the range will soon expand with other great red wines by Rumelia Wine Cellar.

Gaetan Rose Wine Label

Creative Agency: the Labelmaker
Brand Naming: Jordan Jelev
Gaetan Rose Lettering: Jordan Jelev
Photo: Jordan Jelev
Project Type: Produced, Commercial Work
Client: Oriachovitza Winery
Location: Bulgaria, EU
Packaging Contents: Rose Wine
Packaging Materials: Glass, aluminium cap, cork cap, self adhesive label, paper label, raised varnish, silver hot foil

Gaetan Rose wine label is part of the Gaetan brand but we decided to do a little bit different label. Rose wines have always been a special canvas for design ideas and creativity – not only in this particular case. As a first step we decided to change the bottle. The new one is produced by Saverglass and has very gentle and elegant feminine look – perfect for rose wine. Our second step was to change the paper from Manter’s Jade Raster (which we love to bits) to the amazing Velmart by our favorite producer UPM Raflatac. Velmart has very fresh white finish. The paper is thicker than usual and it is produced with unique random texture – if you like watercolors, then maybe this is the best paper for them. Speaking of watercolors – this time we did not use the original Gaetan image with hot foil, different colors etc. – we decided to redraw it with ….. watercolors! We used same pieces of blank Velmart paper and after several attempts, the new Gaetan rose artwork was ready! The colors vary from pale pink to light ruby red – just like the color of the wine in different light conditions. To make it even more attractive and catchy, we decided to overprinted with transparent raised varnish mixed with tiny glittering metal particles….. wow, when you get the bottle in your hands and you will see it shining! As a final touch of our work Jordan Jelev took his Wacom Cintiq and wrote with his own hand the Gaetan Rose name. These are the steps we’ve made for our Gaetan Rose transformation.

Traditional 7 Coffee

Creative Agency: ∆ Studio—JQ ∆
Project Type: Produced, Commercial Work
Packaging Content: Ground Coffee
Location: United Kingdom

Traditional 7 Classic Ground Coffee. A delicious brand of coffee you can have any day of the week!

Tuesday, September 27, 2016

PURO Re-imagined (Concept)

Creative Agency: høly
Project Type: Concept
Location: Athens, Greece
Packaging Contents: Beverage, Water
Packaging Materials: Cork, White stone, Concrete, Glass, Soft natural rubber grip, Premium rough paper, Onionskin

During the first Designathon, a 48-hours design challenge that took place in Athens in 2013, we were assigned the branding and web design of the -fictional- bottled water brand, PURO.

Three years later, being loyal followers of evolution and constant self-improvement, always doubting and exceeding our limits, we are proud to introduce the brand-new and most complete look and feel of PURO - one that amalgamates nature’s beauty and wildness, exempted from human interference.

Hereafter, PURO family cradles three counterparts; PURO Still Water, PURO Distilled Water and PURO Sparkling Water.

Combining nature’s most raw and pure elements in a saliently surrealistic way, PURO’s new presentation makes the most of natural light’s innumerable and beneficial properties along with black-and-white coarse landscapes’ majesty. Primary intention is to give prominence to the premium and high-quality expression a bottled water can uphold.

Βe our guests and enjoy the sensuous story of PURO, emanating from the most untamed and wintry mountains of the breathtaking scandinavian landscape, unfold before your eyes.

Kubanchiki

Creative Agency: Rocklin
Project Type: Produced, Commercial Work
Location: Europe / Israel

Sunflower seeds are the most popular and traditional snack in Kuban — a geographic region of Southern Russia. Our task was to create a strong brand, which will produce a great visual power and will look unique in this extremely competitive market, but, at the same time, will deliver the original Kuban spirit.

Since the brand name, chosen among many options, directly indicates the Kuban roots, we decided to develop the whole visual language on a basis of regional culture. Embroidery is considered to be the most characteristic Kuban craft.

Having no intent to imitate these patterns, we just used the principle and the colors of the ornament. Sunflower seed itself became a “construction material” for the illustrative style.

Kubanchiki — sunflower seeds for the Kuban soul.

Hatherwood Craft Beers Transformed

Creative Agency: Design Activity
Design Director, Mark Stubbington
Project Type: Commercial Work/ Self Promotion
Client: Lidl, Hatherwood Craft Ales
Location: Bristol, United Kingdom
Packaging Contents: Alcohol
Packaging Materials: Glass, Paper

The range consists of six craft style ales, each with a unique flavour and design to match. Following on from the original Golden Goose and Ruby Rooster variants, another four flavours were added all with an animal theme. This radical redesign elevates Hatherwood from a traditional ale into a speciality craft beer brand in its own right.

Lidl tasked Design Activity to redesign and extend their range of Hatherwood craft beers, the design of which was firmly entrenched in the traditional end of the market. The craft beer category was growing rapidly with small independent breweries flourishing. Lidl recognised the opportunity to capitalise on this growth and create an exciting looking range of modern beers that not only had to appeal to discerning drinkers.

Each bottle has a distinctive illustration which incorporates its own typographic style, which aims to elevate the beer’s character and create a unique personality. The master brewer’s signature and the numbering system also help convey the specific nature and idiosyncrasies of each drink.